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Trades Secrets: Contractor Marketing

Trades Secrets: Contractor Marketing

著者： Devon Hayes & Amanda Joyce
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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.© 2026 Trades Secrets: Contractor Marketing マーケティング マーケティング・セールス 教育 経済学
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  • The Revenue Trap: When Building a Bigger Construction Company Stops Making You Wealthier with Paul Atherton | Ep 80 | Trades Secrets: Contractor Podcast

    The Revenue Trap: When Building a Bigger Construction Company Stops Making You Wealthier with Paul Atherton | Ep 80 | Trades Secrets: Contractor Podcast
    2026/10/12

    More revenue doesn't always mean more wealth.

    In this episode of Trades Secrets: Contractor Marketing, Amanda Joyce and Devon Hayes welcome Paul Atherton, Co-Founder and CEO of HighSpire, to discuss why construction company owners often generate more revenue while working longer hours without improving their personal wealth.

    Paul shares how contractors can escape the cycle of constant firefighting and build self-managed businesses through better hiring, financial controls, leadership, and marketing.

    From hiring the right project manager to tracking gross profit per week (GP/week), this conversation explores practical ways to improve profitability, protect your time, and create lasting wealth.


    In This Episode

    • Why increasing revenue doesn't always increase profitability
    • How hiring a project manager frees owners to focus on growth
    • When your business is financially ready to hire a PM
    • How tracking GP/week helps identify project profitability issues
    • Why successful contractors protect their personal time
    • Building stronger teams through core values and SOPs
    • Creating effective marketing partnerships and measuring ROI
    • Developing a consistent brand message
    • Moving toward a self-managed construction company


    Connect with Paul Atherton & HighSpire

    • HighSpire Official Website
    • Paul Atherton on LinkedIn
    • HighSpire on Facebook
    • HighSpire on Instagram
    • HighSpire on LinkedIn
    • HighSpire on YouTube


    Resources Mentioned

    • The 6 SOPs That Separate Good PMs From Great Ones
    • Additional HighSpire YouTube Resource
    • HighSpire Construction Business Mastery Program


    About Trades Secrets: Contractor Marketing

    Hosted by Amanda Joyce and Devon Hayes of Elevation Marketing, Trades Secrets shares actionable marketing strategies, expert insights, and conversations to help contractors build more profitable businesses.

    Whether you're looking to generate qualified leads, improve your operations, or build a company that can grow without your constant involvement, this podcast is for you.

    Stay Connected

    • Trades Secrets Podcast
    • Elevation Marketing
    • Contractor Marketing Blog
    • Watch More Episodes on YouTube
    • Email: experts@elevmarketing.com

    Subscribe to Trades Secrets: Contractor Marketing for more expert conversations and strategies to grow your contracting business.

    Find out how we can help you grow your business: https://elevmarketing.com/

    Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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    38 分
  • The $99 Junk Removal Trap: Why More Leads Won’t Fix a Bad Business with Barry Hartman | Ep 79 | Trades Secrets: Contractor Marketing

    The $99 Junk Removal Trap: Why More Leads Won’t Fix a Bad Business with Barry Hartman | Ep 79 | Trades Secrets: Contractor Marketing
    2026/10/05
    More leads. More jobs. More revenue. But does any of that matter if the numbers behind the business don't work?In this episode, Amanda and Devon sit down with Barry Hartman, CEO and co-founder of 505 Junk and founder of Bolt Accelerator, to talk about what it really takes to build and scale a profitable junk removal company.Barry shares how 505 Junk started with an old pickup truck and a $700 trailer and grew into a multimillion-dollar operation. Along the way, he learned that starting a business and building a scalable business are two very different things.They dig into the "$99 junk removal" pricing trap and why low prices can quickly become unsustainable once you account for customer acquisition costs, labor, fuel, disposal fees, software, drive time, and overhead. Barry explains why simply generating more leads won't solve bad unit economics—and can actually make the underlying problems bigger as you grow.The conversation also covers the opportunity in commercial junk removal, why selling to property managers and construction companies requires a different approach than residential work, and how 505 Junk built recurring commercial relationships through outbound sales and business development.Barry also shares lessons from building the culture at 505 Junk, including why great culture isn't about office perks. It's about setting standards, training and coaching people, holding them accountable, and building a team capable of operating without the owner.In this episode:• Why the "$99 junk removal" model can become a profitability trap• Customer acquisition cost and knowing your numbers• Residential vs. commercial junk removal• How 505 Junk approaches commercial business development• Creating recurring and more predictable revenue• Building culture through standards and accountability• Hiring and developing great employees• Why starting a business is easier than scaling one• Building systems and leadership that don't depend on the owner• Increasing the long-term value of your companyBarry's message is clear: business is hard. Understand your numbers, build strong systems, develop your people, maintain your standards, and create a company designed for sustainable growth—not growth at any cost.Connect with Barry Hartman:505 Junk:https://505junk.com/Bolt Accelerator:https://www.boltaccelerator.com/Instagram:https://www.instagram.com/barryhartman/?hl=enLinkedIn:https://www.linkedin.com/in/hartmanbarry/YouTube:https://www.youtube.com/@barryhartmanFollow Bolt Accelerator:Instagram:https://www.instagram.com/bolt.accelerator/?hl=enLinkedIn:https://www.linkedin.com/company/boltaccelerator/Barry also mentions the second Bolt Summit, taking place November 19–20 and bringing together junk removal entrepreneurs, speakers, sponsors, and suppliers.More From Trades Secrets: Contractor MarketingCatch up on the podcast:https://tradessecretpodcast.comFind out how Elevation Marketing can help grow your business:https://elevmarketing.com/Read the latest:https://elevmarketing.com/blog/Connect with us on social media:FacebookXInstagram (Elevation Digital Marketing)Instagram (Trades Secrets)LinkedInAt Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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    44 分
  • 2026 Build Show Live Recap | Ep 78 | Trades Secrets: Contractor Marketing

    2026 Build Show Live Recap | Ep 78 | Trades Secrets: Contractor Marketing
    2026/09/28
    Amanda and Devon went to 2026 Build Show Live with one goal: to better understand what contractors are hearing, learning, buying, and struggling with right now. They came home with a lot more than marketing notes.In this episode of Trades Secrets: Contractor Marketing, they break down their biggest takeaways from the event—from business efficiency and change orders to AI, sales conversations, social media, manufacturer relationships, and the craftsmanship that separates great contractors from the competition.One of the biggest themes? More leads and more revenue won't automatically fix a broken process. Growth can actually magnify inefficiencies if your operations, sales process, documentation, and customer experience aren't ready for it.Amanda and Devon also dig into how contractors are actually using AI—not just experimenting with ChatGPT—and why getting your company's information and SOPs organized may be one of the most important first steps. They share some of the technology they saw at the show, along with ideas contractors can start applying to their businesses right now.Key Takeaways:• More revenue doesn't fix a broken business. Small inefficiencies can become expensive problems as a company scales. Before chasing more leads, understand where money, time, and opportunities are already slipping through the cracks.• Know your numbers. Contractors at the event were digging into scorecards, pipeline, backlog, change orders, profitability, and other KPIs that reveal how efficiently the business is actually operating.• AI exposes documentation problems. Before building elaborate AI workflows, make sure your SOPs, company information, processes, and internal documents are organized and current. Your AI output is only as useful as the information behind it.• Record real customer conversations. Sales calls and field conversations contain valuable information for training and marketing. Hearing how customers actually ask questions—and how your best salespeople answer them—can help uncover messaging you may never get from a traditional content interview.• Stop overproducing your social media. Authentic content showing the actual work, craftsmanship, team, process, and knowledge behind your company can be more compelling than another perfectly designed graphic.• Consistency beats perfection. Set a realistic publishing goal and start sharing. You can't learn what resonates with your market if you're waiting for every piece of content to be perfect.• Your craftsmanship is marketing material. The little things your team does correctly every day may feel ordinary to you, but those details can be powerful differentiators to a homeowner.• Use your manufacturer relationships. Contractors may have access to training, certifications, warranties, technical expertise, marketing resources, and product knowledge that should be incorporated into their own marketing and customer education.• Understand your customer as deeply as your craft. The contractors who stood out weren't simply chasing the newest tool or trend. They understood their numbers, their customers, and their craft—and focused on building better systems around what was already working.The core takeaway: Don't chase every shiny new object. Understand your business, fix the inefficiencies, document what works, share your expertise, and use new technology to strengthen a solid foundation—not replace one.Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1AsPlus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here:https://tradessecretpodcast.comFind out how we can help you grow your business:https://elevmarketing.com/Read about the latest in the field:https://elevmarketing.com/blog/Connect with us on social media:FacebookXInstagram (Elevation Digital Marketing)Instagram (Trades Secrets)LinkedInAt Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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    39 分
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