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Tough Clients, Big Deals, and NYC Energy with Holly Parker

Tough Clients, Big Deals, and NYC Energy with Holly Parker

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 Today, Noah and John sit down with real estate titan Holly Parker, founder of the Holly Parker Team at Compass, who has done over $13 billion (yes, with a B!) in sales. Holly shares her pulse on the New York City real estate market—from the revival of co-ops to the emotional journey sellers face in tough negotiations. She shares insights on setting pricing expectations, the impact of scent in staging, and how cold plunges help her manage the stress of high-stakes real estate. It's a revealing look into how one of the industry's top performers maintains her edge while staying grounded. Top stuff from the tip top! Highlights: 00:50 – NYC is a high-energy magnet drawing in domestic buyers despite challenges 02:40 – What’s Selling 04:30 – Market Balance 05:30 – Record-Breaking Sales 06:15 – Prepping Dated Co-ops 08:30 – The Price Cut Challenge 10:00 – Managing Difficult Clients and Protecting Your Energy 12:30 – The Power of the Phone Call 13:20 – Marketing Starts with Energy 14:30 – Scent Strategy 16:50 – Handling Stress 20:10 – Why Compassion is Essential 22:30 – Knowing When to Let Go Holly's Sites: https://hollyparkerteam.com/ https://hollyparker.com/ Connect with Holly on LinkedIn: https://www.linkedin.com/in/hollyparker-nyc/ Follow Holly on Instagram: https://www.instagram.com/hollyparker_nyc/ --- 📊 Want to price right, win more listings, and close faster? Top NYC agents trust UrbanDigs Advisor to make confident pricing decisions—powered by real comps, appraiser insights, and real-time data (not lagging averages). Already used to price over $540M in NYC listings, with some price cuts exceeding $1M. 🧠 Take the guesswork out of pricing. ➡️ Check it out + get a sample report: urbandigs.co 📈 Try the UrbanDigs Platform – FREE Access live market data, charts, and insights to stay ahead in the NYC real estate game. 🗽 Dive into Manhattan & Brooklyn stats anytime: ➡️ urbandigs.com 🔴 Tune in to Macro Monday – LIVE Every Monday at 11AM! Get weekly updates on credit, equity, and NYC real estate trends—straight from the experts. 🎥 Subscribe & join us live: @UrbanDigsNYC 🎙️ Want more Manhattan & Brooklyn real estate insights? Catch past episodes of Talking Manhattan at: ➡️ talkingmanhattan.com

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