エピソード

  • Be Who They Need You to Be
    2025/10/15

    In this episode of Torch Talk, Lindsey sits down with Rick Geiser, a teacher, co-athletic director, and head girls’ basketball coach at Waynedale High School, to talk about leadership that lasts far beyond the court. With more than 30 years of experience in teaching and coaching, Rick has built a culture grounded in consistency, accountability, and care.

    From implementing “RFD” (Run From Drama) as a team core value to helping players see their worth beyond wins and losses, Rick shares how relationships form the foundation of every successful classroom, team, and community. He also discusses the power of feedback, celebrating growth, and creating a space where both coaches and students can learn through failure.

    In this episode, you’ll hear:
    • Why strong relationships are the key to effective leadership
    • How Rick helps players see value in themselves, and in others
    • The role of culture in reducing drama and building unity
    • How he teaches students to embrace feedback and accountability
    • The leadership lessons that extend beyond sports and into everyday life

    It’s a conversation full of heart, humor, and hard-won wisdom from a leader who’s shaped generations of students and athletes through purpose, patience, and positivity.

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    38 分
  • Values in Action
    2025/10/14

    In this episode of Torch Talk, Lindsey sits down with Wes Keim, owner and CEO of Grand View Exteriors, to talk about the highs, lows, and lessons of building a business from scratch. Wes shares how trial, error, and resilience shaped his path as an entrepreneur, from staining gazebos at 19 to leading a growing exterior systems company today.

    Wes opens up about early mistakes that taught him lasting lessons, the leap from roofing coatings to full exterior systems, and why setting values early on makes all the difference in business growth. He also dives into personal development, the importance of thinking time, and how leaders can avoid letting money or busyness become their guide.

    In this episode, you’ll hear:
    • How Wes transitioned from side jobs to running a full-time company
    • Lessons from mistakes that shaped his leadership style
    • Why values and not profits should guide decision-making
    • How personal growth fuels professional growth
    • The role of vision and authenticity in leading a team

    It’s an honest, practical, and inspiring conversation for leaders who want to grow businesses with purpose and bring their best to the table every day.

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    37 分
  • Stepping Stones to Success
    2025/10/07

    In this episode of Torch Talk, Lindsey sits down with real estate professional Joe Chupp to talk about what it really takes to succeed in a tough, fast-changing market. With a background in construction, development, and investment, Joe brings more than 25 years of hands-on experience to the table, and he’s not afraid to roll up his sleeves for his clients.

    Joe shares how grit, connections, and a willingness to “knock on doors” have shaped his approach to real estate. He also offers candid advice for business owners considering investing in property, and for young buyers trying to break into today’s market.

    In this episode, you’ll hear:
    • Why every step of Joe’s career, from plumbing ditches to development projects, prepared him for real estate
    • How he built early success by leaning on his network and embracing awkward conversations
    • The unique challenges and opportunities for business owners who buy vs. lease
    • Advice for first-time buyers trying to save and strategize in today’s market
    • What’s next as Joe builds the Chupp Group for the next generation of clients

    It’s a conversation packed with practical advice, honest stories, and a look at the persistence it takes to thrive in real estate and business today.

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    24 分
  • GenZ, College, and Kim K’s Earrings
    2025/09/30

    In this episode of Torch Talk, Lindsey sits down with Aubrey and Chloe. They are both former Fierce Creative Solutions interns who’ve grown into part-time roles on the team. In this episode, they discuss learning the ropes of social media and photography to navigating feedback, generational differences, and future career plans. They share what it’s really like to step into the world of marketing as Gen Z professionals.

    This candid conversation covers everything from the surprises of agency life to the importance of internships that actually teach you something. You’ll also hear their advice for high school and college students considering a career in marketing and their take on how younger employees want to be led, supported, and challenged.

    In this episode, you’ll hear:
    • What Aubrey and Chloe learned from their first year at Fierce
    • Why internships matter and what makes them meaningful
    • Gen Z’s perspective on feedback, anxiety, and expectations at work
    • How behind-the-scenes teamwork makes client results possible
    • What young professionals wish leaders understood about their generation

    It’s an honest, funny, and insightful look at the next generation of marketers and the leaders they’re becoming.

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    43 分
  • Spilling the Tea on Marketing
    2025/09/23

    In this episode of Torch Talk, Lindsey sits down with Sarah Mast, marketing director, strategist, and storyteller, whose career path has spanned customer service counters, retail floors, product development teams, and digital strategy boards. From her early days in dental offices and banking to leading marketing at QSI, Sarah’s journey shows how every role can shape a bigger picture.

    Sarah shares how going back to school in her mid-twenties reshaped her career, what she’s learned about balancing education with motherhood, and why marketing is about more than tactics. It’s about connecting with people. The conversation also dives into the rapid changes in digital marketing, the role of AI, and what younger professionals should know before jumping into the field.

    In this episode, you’ll hear:
    • How each step of Sarah’s career, from customer service to director, built her marketing perspective
    • What it’s like to pursue higher education while raising a family
    • Why TikTok and Pinterest matter in today’s marketing mix
    • The impact of AI on search, content, and consumer behavior
    • Sarah’s advice for young professionals entering the marketing world

    This is a candid, insightful conversation about resilience, creativity, and the career paths that don’t always look straight, but lead exactly where you’re meant to go.

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    39 分
  • 1 out of 100
    2025/09/16

    In this episode of Torch Talk, Lindsey sits down with Bob Bennett, founder of Farsight Management and a nationally respected expert in indoor air quality. With more than 30 years of experience and over 6,000 inspections under his belt, Bob shares the story of how he launched his company at age 45, built it on education and integrity, and has kept it thriving for 25 years.

    From mold and lead paint to asbestos and volatile organic compounds, Bob explains the science of healthy buildings and why reputation, training, and relentless learning matter as much as technical skill. He also opens up about the challenges of entrepreneurship, the lessons that come with longevity, and the unusual “bat guano” case he’ll never forget.

    In this episode, you’ll hear:
    • What it takes to survive and grow in a high-stakes, highly technical industry
    • Why education and training are the foundation of Bob’s success
    • How to balance risk, costs, and integrity as a business owner
    • Stories from the field, including some of the wildest inspections
    • Bob’s advice for every homeowner buying a house

    It’s a conversation packed with wisdom, science, and practical lessons for leaders who want to build businesses that last.

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    34 分
  • Motherhood and Marketing
    2025/09/09

    In this special episode of Torch Talk, Lindsey hands the mic to her four daughters, Payton, Caity, Eden, and Kensington, for a candid, funny, and surprisingly honest conversation about life with a mom who runs a growing marketing agency.

    From coffee habits and shared calendars to mission trips, middle school fears, and pretending to work at the Fierce Creative Solutions office, the Chupp kids share their unique perspective on what it’s like behind the scenes of business ownership. And Lindsey? She’s not afraid to answer a few tough (and slightly uncomfortable) questions of her own.

    In this episode, you’ll hear:
    • How the kids describe what Fierce Creative Solutions does
    • The perks (and challenges) of having a business-owning parent
    • Family traditions, road trip survival strategies, and summer highlights
    • What each daughter dreams about for the future
    • Why teamwork at home matters as much as teamwork at work

    It’s a mix of heartfelt moments, lighthearted banter, and plenty of laughter - proof that business and family might be messy, but they can be a whole lot of fun, too.


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    28 分
  • AI & the Realities of Digital Marketing
    2025/09/02

    In this episode of Torch Talk, Lindsey sits down with the Fierce Creative Solutions digital team: Vinny (SEO), Ashton (PPC), and Ashley (copywriting & email marketing). Together, they pull back the curtain on what it’s really like to manage digital marketing in a world where platforms, algorithms, and AI are changing by the week.

    From debating Google’s Gemini search to sharing their love–hate relationship with AI tools, the team gets candid about the challenges and wins of helping clients stay visible online. They also share the behind-the-scenes collaboration that keeps SEO, paid ads, and copy aligned, and why real-life consumer behavior is the ultimate test for every strategy.

    In this episode, you’ll hear:
    • How AI is reshaping SEO, PPC, and copywriting in real time
    • Why “search everywhere optimization” matters more than ever
    • What happens when cost-per-lead gets out of control (and how to fix it)
    • The surprising platforms the team turns to for authentic insights
    • Predictions for where digital marketing is headed next

    It’s honest, unfiltered, and a little nerdy - proof that digital marketing takes more than strategy. It takes grit, flexibility, and a willingness to keep learning.

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    22 分