She didn’t start a brand to go viral. She started it to find herself again.

At 47, Caroline Baudino thought life had passed her by. Her father was sick, her confidence was gone, and her reflection felt like a stranger’s. But instead of breaking down, she gave herself a simple assignment: Get up. Get dressed. And what began as one woman’s daily act of courage evolved into Shop with Caroline, a brand that now inspires nearly a million women to rediscover their worth and their voice.

In this episode, Emily and Caroline unpack the blueprint behind her personal brand - the habits, systems, and mindset shifts that turned authenticity into influence, and influence into impact, because every brand begins with a belief…that who you are is worth being seen.

• Why it’s never too late to rise, rebuild, and be seen
• How to turn your real life into your most powerful brand story
• Habits that turn visibility into genuine connection
• The secret to creating a community that feels like family
• How to build a brand that doesn’t burn you out, but brings you alive

(04:28) - The mirror moment that changed everything (12:19) - The mantra that rebuilt Caroline’s life (15:01) - Caroline’s Happy Tools: Simple acts of joy that became the seed of influence (18:19) - Turning ordinary moments into meaningful content (21:44) - Why generosity is the secret to longevity and loyalty (26:01) - The real work behind influence (31:56) - Your business is not a hobby (33:35) - The discipline and heart behind Caroline’s content rhythm (37:07) - Stop overthinking. Start creating. (40:37) - Taking the filter off: Why authenticity is the real glow-up (43:46) - Nothing to hide, nothing to prove (47:11) - Love over money

• Amazon Shop | https://www.amazon.com/shop/shop.with.caroline
• LTK | https://www.shopltk.com/explore/shop.with.caroline
• Shop my | https://shopmy.us/shop/shop.with.caroline
• Celebrity Owned | https://celebrityowned.com/collections/shop-caroline-baudinos-closet

• Website | https://being-caroline.com/
• Instagram | https://www.instagram.com/shop.with.caroline/
• Facebook | https://links.being-caroline.com/facebook/beingcaroline
• TikTok | https://links.being-caroline.com/tiktok/beingcaroline
• YouTube | https://links.being-caroline.com/youtube/channel/beingcaroline
• Coming in Hot Podcast | https://dearmedia.com/shows/coming-in-hot/

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD
• Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/
• FORDIVINE | https://www.fordivine.com/