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At 18, sitting in Barranquilla, he found a food fair on a French website he could barely read. Eighteen years later, he’s walking into it with a product and a nomination.

In this episode of Tomorrow’s Bites, we sit down with Andres Jara, founder of Favamole, to mark one full year of Building in Public. It’s been a year of a fire, funding rounds, a company that almost went under and panic attacks. It’s also a year of a rebrand, a move into retail, a new recipe and a SIAL Innovation nomination he first dreamed about as a teenager in Colombia.

This isn’t a victory lap. It’s an honest look back at what a year of building actually teaches you, and what he’d never do again.

We explore:

• The conversation with his mother at 18, and why he’s treating this nomination as a win whatever the outcome
• What he’d do differently if he started over: start leaner, build an audience before you need one, and stop trying to learn everything yourself
• Why a product that is completely new in concept means buyers ask “what do I do with this?”, and why he now has to act like a mother bird
• Why nobody’s ignoring you, they’re just busy, and how following up became the muscle that changed his relationships
• How he uses AI to challenge his own thinking, and to chase the follow-ups he used to let slip
• Why being in a network for two years meant nothing until he showed up with a concrete ask
• The rebrand for retail: why shoppers buy on autopilot, and what it takes to pull them out of it
• Storytelling online when groceries move to apps, and why the best brands make their product the secondary character

• What’s next: sell, sell, sell, because a company can’t live on grants and funding alone

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What do you do when the one thing you built your product around is the one thing nobody cares about?

Anthony Sherman was 18 when he and his best friend Max found a university patent for antioxidant chewing gum. They tested it in their kitchen, ran 10,000+ customer interviews, and got a brutal answer: nobody cares about antioxidants. Now, as mechanical engineering grads, they’re building Boostgum, a tree-sap alternative to the gum on every checkout shelf.

Their most viral videos feature a literal car tire. Why? Because the stretchy polymer in most gum is the same one found in tires, rubber bands and glue.

We explore:

• Why chicle (tree sap) lost to a synthetic base in the 1950s, and why it was ten times cheaper
• What 10,000+ conversations taught them: sell the feeling, not the ingredient
• How two 18-year-olds took on a university’s licensing terms, and spent a year and a half getting them rewritten
• Why a “million views” video can really be 210,000, and the hook mistake that causes it
• The “TV problem”: shipping gum costs more than the gum, and retail won’t take you without the followers
• What Poppy’s $2B exit taught them about leading with community, not prebiotics

They had 1,704 followers on May 6, 2026, the day they went full-time. By the time we recorded, they were around 49,000. Today the account is past 100K.

Listen now to hear why the smartest hook in gum is a car tire.

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😊 The Guest: Anthony Sherman

Look into the company Boost Gum

In 2017, Lebanese apple farmers were dumping their harvest on the roads because nobody would buy it. Rudolph thought his network could help them export. Then he found the catch: the apples were grown with heavy pesticides, and he refused to sell fruit that would poison whoever ate it. So he set a hard rule of no pesticide residues, went certified organic and fair trade, and started paying farmers a fair share. What came next was built through a banking collapse, COVID, and the Beirut port explosion.

With Rudolph, founder of Agreen Organics, we trace how one dumped apple harvest turned into more than 300 organic SKUs, and why he treats every crisis as something to cross, not a reason to stop. In 6 min you learn how a mission-driven food brand survives when everything around it falls apart.

Listen to the full conversation here