Your brand isn’t your logo. It’s what people believe about you, and whether they’ll follow you anywhere.

In this episode of Todd Liles and the Wizard of Ads, Todd and Roy H. Williams reveal what truly builds brand identity.

They share real-world stories of businesses with perfect logos but no heart, and others whose belief and purpose create unshakable customer loyalty.

You’ll discover why brand identity starts with belief, not design, and how oversharing or getting political can sink even the strongest brand. Plus, Roy explains why timeless storytelling curves shape the brands people remember.

What's Inside:

• Why belief (not logos) creates brand gravity

• How political opinions or oversharing can hurt your business

• Why your visual style guide is only 5% of your brand

• How to stay consistent without being boring

• The storytelling curves that make brands unforgettable

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Why do some brands feel unforgettable, while others, no matter how polished, fall flat?
In this episode, Roy H. Williams breaks down the real difference: story.

From scrappy startups to billion-dollar brands, the ones that win hearts all share one thing—an origin story rooted in truth, purpose, and personality. Roy unpacks why vulnerability builds trust, how to use hardship without oversharing, and why archetypes make stories universal.

You’ll learn why people don’t remember your features—they remember your story.
And if your brand doesn’t have one… it might be time to fix that.

• Why personal stories create powerful brands

• How vulnerability builds emotional trust

• What makes an origin story resonate across cultures

• The danger of oversharing (and how to avoid it)

• Roy’s method for uncovering your signature brand story

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

What makes a brand unforgettable? In this episode, Todd Liles and Roy H. Williams break down the real difference between being seen… and being remembered.

You’ll discover why contrast, emotional relevance, and repetition are the secret weapons of remarkable brands—and how most companies get it wrong by chasing trends instead of identity.

Whether you're building a new business or trying to stand out in a crowded market, this conversation will change how you think about branding forever.

• The “marble” metaphor Roy uses to define brand identity

• Why urgency and scarcity often backfire in branding

• How emotional spikes create long-term customer memory

• The science behind episodic and procedural memory in marketing

• How to own your category through contrast and repetition

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard