In this episode of Moms Makin' Dough, host Kendra Hewitt returns from a transformative trip to Spain, where a walk down memory lane in Barcelona sparked reflections on her 20-year journey in marketing. Inspired by her time living in Marbella and her early entrepreneurial adventures, Kendra dives into the power of "old school" marketing strategies that remain effective today. She shares a personal story of how her experiences abroad shaped her passion for marketing and sets the stage to dive into four zero-cost strategies that any business owner can use to generate leads. With her signature blend of storytelling and actionable advice, Kendra breaks down how to implement these timeless techniques to grow your business without spending a dime.

Kendra introduces her "Four R’s" framework, Referrals, Rewards, Reviews, and Reactivation, designed to help entrepreneurs, especially women scaling from $500,000 to $1 million in revenue, boost their lead generation. She explains how to systemize these strategies within your business and get creative with campaigns to make them fun and effective. Drawing from real-world examples, like her husband’s chiropractic practice and a dentist client’s success, Kendra illustrates how to integrate these principles into any business model.

• Referrals: Systemize asking for referrals at strategic points in the customer journey to leverage trust and generate high-conversion leads.

• Rewards: Implement small, thoughtful gestures like handwritten notes or customer appreciation events to acknowledge and encourage referrals.

• Reviews: Consistently request reviews using streamlined systems to boost credibility and improve visibility in search algorithms.

• Reactivation: Re-engage past clients with targeted offers to bring them back, especially for digital businesses with no geographic limitations.

• Creative Campaigns: Add fun and momentum to your marketing with themed campaigns, like “Christmas in July,” to amplify engagement.

“You don’t need a big budget to grow your business. With the Four R’s - referrals, rewards, reviews, and reactivation - you can create a steady stream of new leads for free by systemizing what works and adding a little creativity to make it fun.” — Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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