Tim Curtis: Messy Maps, Moving Targets, and Meaningful Change
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Tim Curtis: Messy Maps, Moving Targets, and Meaningful Change
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This week, I chat with Tim Curtis—consultant, academic, and all-around sharp thinker on how change really happens in complex systems. We talk about what it takes to go beyond ticking boxes when it comes to listening, engaging, and actually designing with people in mind.
Whether you're trying to scale a social innovation, avoid polished flops, or just want to hear someone explain why "best practice" might be a myth, Tim brings a mix of deep insight and good humour to this one. Whether you geek out on stakeholder theory or just want to stop designing things no one asked for, there’s something here for you.
What We Dug Into:
--What German petrol buyers, Greenpeace, and Shell teach us about real stakeholder power.
--Why traditional stakeholder maps fall short—and how to think more dynamically about influence and relationships.
--How real engagement requires real listening: yes, that might mean paying people or working in multiple languages.
--The danger of designing “for” instead of “with”—and how to use empathy maps and personas without faking it.
--The value of sharing your messy middle—especially for founders and innovators.
--Why “best practice” doesn’t always scale, and how to focus on what actually works in context.
--The difference between managing a project and creating innovation.
--The potential (and pitfalls) of AI as a tool for human-centered design and rapid prototyping.
Innovators Who Have His Attention:
Andrej Karpathy – for his framing of LLMs as a new “operating system” for human creativity.
If you know someone who would be a great guest, please email me at rachel@sixdegreesstrategy.co or send me a message on LinkedIn.
Podcast recording and editing by me, Rachel Sosin.
Cover art by Danielle Brooks: https://www.daniellebrooksillustration.co.uk/
Technical support from Abhinav Wadhwa: https://www.abhinavwadhwa.in/
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vocalista/strangers-in-the-night-acapella
License code: IP17ENDYVQGNUH6E