
TikTok Search Engine Optimization: Build an Evergreen Passive Traffic System For Your Business On TikTok
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Imagine if you could have secured a ranking on the first page of Google for a buyer keyword in your industry when Google first came out 20 years ago. Imagine what that would do for your business. Tons of companies made fortunes simply by showing up in Google SERPs. And knowing how to capitalize on that visibility. Now, what’s really exciting is that something similar is happening on TikTok right now. TikTok is shifting to becoming an evergreen search-based platform kind of like Google and YouTube. And it’s actually competing with Google as the #1 search engine and is becoming the search engine of choice for younger demographics, but even for older demographics, people are turning more and more to TikTok when they are looking for information online. So in this episode, I’m going to break down exactly what you need to know to not only be able to get the keywords that you want to auto-populate in the search bar of your videos. But I’m also going to be giving a complete framework for exactly how you can optimize your TikToks to show up consistently in search results and build out a passive evergreen traffic system for your business. But before we dive into the exact step by step how to do TIkTok SEO, I want to emphasize the insane benefits of learning SEO optimization on TikTok.Most people are just thinking about how to go viral on the For You Page, but the reality is that your videos stay visible on TikTok for months and even years after you post, IF you know how to do TikTok SEO. If you take the time to optimize your videos, it will help you get targeted traffic to your business because people will be able to find you and become your customers even when you are not publishing new videos just like YouTube. The second thing I wanted to mention about TikTok SEO is that soon advertisers will be able run ads on specific keywords in TikTok. Basically, TikTok is beta-testing Search Ads. When TikTok rolls this out for all advertisers, this is absolutely going to change the game for business owners who use paid advertising. Because, just like Google search ads, you’ll be able to choose what keyword phrases you want your ad to show up for. So you will be able to be hyper-targeted and put your ad in front of people based on search intent, which means higher conversions and more sales. But the crazy thing is that TikTok as a search platform is so new that you can rank for valuable buyer keywords for FREE if you use the system that I’m about to share with you.