TikTok Explodes with Dance Trends, Wellness Challenges, and Evolving Algorithms in October 2025
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But TikTok isn't just about dancing anymore. A fascinating wellness trend called The Great Lock In has taken over, encouraging people to finish 2025 strong by focusing intensely on their goals from September through December. WFTV reports that this movement is helping people tackle everything from fitness to financial wellness, with participants setting concrete objectives like building emergency funds or establishing new routines. Unlike traditional New Year's resolutions, this trend gives people a second chance to make meaningful progress before the year ends.
The platform's algorithm has also undergone significant changes that are making it easier than ever for creators to gain followers and go viral. The key is posting at strategic times, specifically around 11 AM, 4 PM, or 7 PM, and jumping into trending conversations rather than trying to be completely original. Think of it less like creative social media and more like the news, where everyone covers the same topics but from different angles.
On the business front, TikTok is rolling out major updates to its AI-powered advertising tools just in time for holiday shopping. MediaPost reports that the platform is introducing new Smart Plus campaign features that let brands choose their level of automation, from fully automated to completely manual control. The company is also expanding its Symphony suite of creative tools and launching a new GMV Max dashboard to help sellers optimize their TikTok Shop campaigns.
Meanwhile, political developments continue to swirl around the app. President Trump has extended the deadline for a potential TikTok ban, with ongoing discussions about ByteDance divesting its US assets.
Whether listeners are creators looking to catch the next wave or simply users enjoying the endless scroll of personalized content, TikTok remains a powerhouse of entertainment and trends in October 2025.
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