This week on Trades Talk, host Justin White talks with Tiffany Peters, the newly appointed President of North by Northwest, a family-owned landscaping business in Austin, Texas.

Founded by her parents in 2003, North by Northwest started as a small residential mowing company with just 20 employees and $1 million in annual revenue. Tiffany grew up with the business—but wasn’t always sure she wanted to be part of it.

After college and a brief move to Houston, she returned home and found herself stepping into a crucial role: building office systems from the ground up. What started as being the sole admin turned into a leadership journey rooted in process, autonomy, and growth.

In this episode, Tiffany shares:

• How she evolved from “just helping out” to running the show

• The leap from family-run to structured and scalable

• The dynamic of working alongside her brother Jordan, who brought design and sales firepower

• The balance between family loyalty and business responsibility

• Why she’s driven to lead without micromanaging and how that shaped the company’s culture

Tiffany describes the business as a “gang” she was born into and ultimately chose to grow. If you’ve ever wrestled with joining (or staying in) the family business, this episode is for you.