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Thriving Through

Thriving Through

著者: AJ Riedel
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Thriving Through Podcast© 2025 AJ Riedel マネジメント・リーダーシップ リーダーシップ 経済学
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  • E22 From Corporate Layoff to Thriving Consultant | Laura Hardin
    2025/07/10

    In this episode, host AJ Riedel talks to Laura Hardin, founder of Harden Heights Communications. We talk about how Laura transformed a devastating corporate layoff into entrepreneurial success, her unique approach to reactivating professional relationships without being transactional, and how she maintains work-life balance while building a thriving communications consultancy. Learn how she exceeded her first-year income goals and is positioning herself for $250,000 in annual profit within five years.

    6:26 - Pivotal moment decision
    11:05 - Network activation strategy
    22:22 - Financial insights for consultants
    Connect with Laura Hardin
    LinkedIn: https://www.linkedin.com/in/laura-hardinheightscomms/
    Website: HardinHeightsComms.com
    Connect with me
    LinkedIn: https://www.linkedin.com/in/ajriedel/
    Book an Exploratory Consultation: https://calendly.com/ajr-2/exploratory-consultation
    Thriving Consultant newsletter: https://ajriedel.mykajabi.com/newsletters/the-thriving-consultant
    Website: https://www.ajriedel.com/
    Email: ajr@4rmg.com

    Show Notes:
    Are you tired of the corporate grind but afraid to take the leap into consulting? What if a layoff became the best thing that ever happened to your career?
    In this episode, host AJ Riedel talks to Laura Hardin, founder of Harden Heights Communications, a consultancy specializing in change management and internal communications during corporate transitions.

    What You'll Learn in This Episode:
    How Laura transformed a painful job loss into entrepreneurial success after 25 years in corporate communications
    The two "Aha moments" that convinced her to bet on herself instead of continuing a frustrating job search
    Practical strategies for reactivating your professional network without being purely transactional

    How to qualify potential clients to ensure they're the right fit for your services
    Why you can often make more money as a consultant while technically earning less
    Essential systems and tools for running an efficient consulting practice
    Strategies for maintaining work-life balance while building a thriving business

    Why You Should Listen to (or Watch) This Episode:
    If you're stuck in the corporate world but dreaming of independence, or if you've recently started your consulting journey, Laura's story provides both inspiration and practical guidance. In just 10 months, she built a communications consultancy that exceeded her financial goals while giving her more freedom and fulfillment than her corporate career ever did. Her candid insights about overcoming rejection, managing uncertainty, and building authentic relationships will help you navigate your own path to consulting success.

    Listen to These Key Moments:
    03:33 - The Two Aha Moments: Laura shares the pivotal realizations that led her to launch her own business instead of continuing her job search.
    07:26 - Overcoming Fear: How Laura dealt with the terrifying prospect of starting a business right when her daughter was beginning college.
    11:05 - Network Activation: Laura's authentic approach to leveraging her professional relationships without coming across as transactional.
    16:50 - Client Qualification: How Laura ensures potential clients are the right fit for her services through discovery calls.
    19:01 - Essential Tools: The minimal but effective systems Laura uses to run her business efficiently.
    22:22 - Financial Insights: Why consultants can often keep more of their money even while making less on paper than in corporate roles.
    27:22 - Work-Life Balance: How Laura maintains balance while building her practice (and why she loves it so much).
    31:50 - Advice to New Consultants: What Laura wishes she had known when starting her consulting journey.

    Connect with Laura Hardin
    LinkedIn: https://www.linkedin.com/in/laura-hardinheightscomms/
    Website: HardinHeightsComms.com

    Confused About Why Your Marketing Isn't Bringing in Enough Clients? Discover Exactly Which Parts of Your Marketing Need Attention. Take the Consultant’s Marketing Scorecard today and get clarity on what's breaking down and what needs fixing. https://cms-2025.scoreapp.com/

    If you liked today's episode, do these two things:
    Click subscribe on whatever podcast platform you use to make sure you don't miss future episodes
    Leave me a review in your podcast app or YouTube so other self-employed consultants can learn about the podcast

    Connect with me
    LinkedIn: https://www.linkedin.com/in/ajriedel/
    Book an Exploratory Consultation: https://calendly.com/ajr-2/exploratory-consultation
    Thriving Consultant newsletter: https://ajriedel.mykajabi.com/newsletters/the-thriving-consultant
    Website: https://www.ajriedel.com/
    Email: ajr@4rmg.com

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    39 分
  • E21 From Corporate Safety to Entrepreneurial Success | Nicholas Eckert
    2025/07/08

    In this episode, host AJ Riedel talks to Nick Eckert, founder of Sr. Training and Consulting. We talk about how Nick leverages his engineering background to simplify OSHA requirements for small and medium businesses, his unique approach to qualifying leads through an Amazon bestselling book, and why he believes "failing early and often" is the key to consulting success.

    4:55 Learn Nick's creative methods for building client relationships despite being "not naturally outgoing"
    11:15: Learn how Nick handles prospects who don't recognize they have safety problems
    Connect with Nicholas Eckert
    LinkedIn: https://www.linkedin.com/company/105541284/
    Website: https://www.srconsultingky.com/

    Show Notes:
    Are you struggling to find clients who actually recognize they need your help? How do you transform failures into valuable data that drives your business forward?
    In this episode, host AJ Riedel talks to Nick Eckert, founder of Sr. Training and Consulting, who helps small and medium-sized businesses navigate OSHA requirements and build world-class safety cultures.

    What You'll Learn in This Episode:
    • How to approach prospects who don't recognize they have a problem yet
    • Strategies for using a book as a lead generation tool rather than a revenue producer
    • The benefits of an ascension model from social media to books to online courses to consulting
    • How to overcome the challenge of cold calling when you're not naturally outgoing
    • Why learning from failure is more valuable than quick success
    • Tactics for nurturing leads who aren't ready to become clients
    • How to analyze competitors to find your unique positioning

    Why You Should Listen to This Episode
    If you're building a consulting practice in a field where clients often don't recognize they need help until it's too late, Nick's creative approaches to client acquisition will help you rethink your marketing strategy. His refreshing perspective on embracing failure as valuable data rather than setbacks provides a mental framework that can help any consultant persevere through challenging early years.

    Listen to These Key Moments:
    [4:33] Nick's biggest challenge: Finding clients when no one wants cold calls and how he overcame his natural reluctance to knock on doors.
    [6:46] Books as lead generation: How Nick uses his Amazon bestselling book to qualify prospects and generate warm leads rather than focusing on book revenue.
    [11:15] The "we don't have problems" objection: Nick's clever techniques for shifting the conversation with prospects who don't recognize safety issues.
    [15:23] Nurturing not-ready prospects: How Nick uses regular value-first content to stay top-of-mind with prospects who aren't ready to buy.
    [21:54] Advice for new consultants: "Fail early and fail often, and learn from it" - Nick's counter-intuitive perspective on early business struggles.
    [27:27] Competitor analysis: How to look at competitors not as threats but as teachers of what works and what gaps you can fill.

    Connect with Nicholas Eckert
    LinkedIn: https://www.linkedin.com/company/105541284/
    Website: https://www.srconsultingky.com/

    Confused About Why Your Marketing Isn't Bringing in Enough Clients? Discover Exactly Which Parts of Your Marketing Need Attention. Take the Consultant's Marketing Scorecard today and get clarity on what's breaking down and what needs fixing. https://cms-2025.scoreapp.com/

    If you liked today's episode, do these two things:
    Click subscribe on whatever podcast platform you use to make sure you don't miss future episodes

    Leave me a review in your podcast app or YouTube so other self-employed consultants can learn about the podcast

    Connect with me:
    LinkedIn: https://www.linkedin.com/in/ajriedel/
    Book an Exploratory Consultation: https://calendly.com/ajr-2/exploratory-consultation
    Thriving Consultant newsletter: https://ajriedel.mykajabi.com/newsletters/the-thriving-consultant
    Website: https://www.ajriedel.com/
    Email: ajr@4rmg.com
    Until next time, keep thriving through!

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    31 分
  • E20 From Undervalued to Unstoppable: How Frank Keck Built a 24-Year Consulting Empire by Embracing His Uniqueness and Doubling His Fees | Frank Keck
    2025/07/03

    In this episode, host AJ Riedel talks to Frank Keck, CEO and founder of CoreBuild. We talk about how Frank built a thriving consulting business with 95% repeat clients by discovering his unique value proposition and having the confidence to charge what he's worth. Learn his practical strategy for building relationships through free workshops that convert to paying clients, and how he adapted his marketing approach after the pandemic changed everything. (9:40 Finding your value proposition, 19:34 Doubling your fees, 34:53 Morning routine for success)

    Connect with Frank

    LinkedIn: https://www.linkedin.com/in/frankkeck/

    Website: corebuild.solutions

    Show Notes:

    Are you undercharging for your consulting services, and as a result, working with clients who don't value your expertise?

    In this episode, host AJ Riedel talks to Frank Keck, CEO and founder of CoreBuild, a company that helps develop confident leaders, collaborative teams, and profitable organizations where people can thrive.

    What You'll Learn in This Episode:

    • How Frank built a consulting business with an exceptional 95% client retention rate over 24 years
    • Why being able to clearly articulate what you do is crucial for effective marketing
    • The power of "test drive" marketing through free workshops that convert to paying clients
    • How to overcome the fear of charging what you're really worth
    • Strategies for building relationships with organizations that lead to long-term business
    • How to use targeted data tools like Seamless.ai to identify and reach your ideal clients
    • The importance of delegating tasks you're not good at to focus on your strengths
    • How implementing a structured morning routine can transform your mindset and business

    Why You Should Listen to (or Watch) This Episode

    If you've ever struggled with defining your value as a consultant or lacked confidence in your pricing, Frank's journey provides a roadmap to building both inner confidence and external success. His practical approach to marketing, relationship-building, and personal development offers actionable insights that can help you differentiate yourself in today's competitive consulting landscape.

    Listen to These Key Moments:

    3:18 Getting Your Name Out There - Frank shares how his biggest initial challenge was defining what he actually does and communicating it effectively to potential clients. (03:18)

    12:43 Finding What Works in Marketing - Learn how Frank built his business by speaking at professional organization chapters, giving potential clients a "test drive" of his services. (12:43)

    19:34 Doubling Your Fees - Frank reveals how a business coach pushed him to double his fees, and how this not only increased his revenue but improved how he felt about himself. (19:34)

    27:15 Building a Board of Directors - Discover how Frank created a personal "board of directors" with mentors in different areas of his life and business. (27:15)

    34:53 Morning Routine for Success - Frank details his transformative morning routine that helped him shift from a victim mindset to a creative mindset. (34:53)

    Resources and Links Mentioned:

    • CoreBuild: Frank's leadership and team development company
    • Seamless.ai: Tool Frank uses for targeted prospecting
    • "Embrace Your Freakness": Frank's first book
    • "Key Person of Influence" by Daniel Priestley
    • SHRM (Society for Human Resource Management) and PMI (Project Management Institute): Organizations where Frank spoke to build his business

    If you liked today's episode, do these three things: 1) click subscribe on whatever podcast platform you use to make sure you don't miss future episodes, 2) leave me a review in your podcast app or YouTube so other self-employed consultants can learn about the podcast, 3) head over to https://www.ajriedel.com for show notes and other resources to help you grow your consulting practice.

    Connect with Frank

    LinkedIn: https://www.linkedin.com/in/frankkeck/

    Website: corebuild.solutions

    Connect with me

    LinkedIn: https://www.linkedin.com/in/ajriedel/

    Website: https://www.ajriedel.com/

    Email: ajr@4rmg.com

    Until next time, keep thriving through!



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    44 分

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