EPISODE 8 of The Thriving Product Business Mini-Series

Self-confidence is often looked at as a trait that some people are simply born with…. But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year.

Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community. Yet, she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?

This episode will inspire you to see how confidence – both business confidence and personal confidence – is what grew Whitney’s sales and business.

Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all…. To having a business social media with just photos of her products…. To showing her face… to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business. Can you imagine how transformative this journey must have been?

This confidence came from confidence in her business, confidence in the service that her products provide, which led to confidence in herself…. To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business… but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.

What you’ll learn in this episode:
· The inspiring story behind Cleansed and how it grew from a personal need into a successful small business
· The personal mindset shift that helped Whitney go from fear of social media to confidently selling online
· The business confidence that came from professional branding, updated labels, and professional photography
· How investing in PBA provided Whitney the roadmap & support she needed for business growth
· How Whitney’s confidence shift positively impacted both her business and personal life

About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.

Learn more about Product Biz Academy at https://www.monicalittlecoaching.com/PBAtestimonials

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 7 of The Thriving Product Business Mini-Series

In this episode, Rachel from @balancedhomeapothecary shares her story of experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business on her own terms.

By the end of this episode, you’ll hear:

• The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
• How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
• The mindset shifts that helped her stay grounded, even in uncertainty
• Real-talk advice for creating a product-based business that can’t be shaken

Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary.

Learn more about Product Biz Academy at https://www.monicalittlecoaching.com/PBAtestimonials

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 6 of The Thriving Product Business Mini-Series

Here's what happens next. Because this is just the beginning.

Our live training is where the real magic happens: you'll learn the 5 required steps to create consistent online sales and build a business that gives you true freedom — the kind of freedom where you get to decide if you want to work a weekend market... or enjoy your time with loved ones.

DON'T FORGET:

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

I can’t wait to continue this journey with you. Your dreams are closer than you think. 🌱💛

EPISODE 5 of The Thriving Product Business Mini-Series

In this episode, I’m sharing my personal journey from feeling stuck in a corporate job to building a thriving online product business to show you what IS possible for you and to give a little bit of street credit as to WHY you should listen to me.

I’ll take you behind the scenes of how I started making my own skincare products, the reality of selling at markets, and the pivotal moment that changed everything—my first online sale.

I’ll also dive into the lessons I learned the hard way, how I grew my business to a quarter of a million dollars in sales, and why establishing a strong online presence is the only way to create real freedom as a product-based business owner. If you’ve ever wondered if getting consistent online sales are truly possible for you—this episode is for you!

During this episode, you'll learn:

• Why selling at markets wasn’t the solution to my business growth... no matter how hard I tried
• The moment that shifted everything and helped me go down the path of building consistent sales online
• How I scaled my business to $250K in online revenue, 16K+ Instagram followers, and having my products stocked in 150+ retail stores
• The crucial mistakes I made early on... and what I would do differently if I could start again
• Why a strong online presence is the key to long-term success

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 4 of The Thriving Product Business Mini-Series

If your product business has ever felt like it’s blending in with the crowd… and that it's just too saturated to stand out online or get any traction.. this episode is going to shift everything for you.

Today, we're diving deep into the Product Promise — one powerful sentence that sets the foundation for how your brand stands out, attracts aligned customers, and grows with intention. We're uncovering the soul of your business and articulating what truly makes you one of a kind in a saturated market.

This is foundational work that will bring clarity, confidence, and direction to your entire business. Whether you’re just starting or ready to pivot, your Product Promise is the anchor that aligns your products, marketing, and messaging in a way that deeply resonates with your ideal customer.

Inside this episode, I’ll walk you through:
✨ What a Product Promise is and why it’s necessary to get ANY traction online
✨ The exact formula I teach my students to craft a differentiator that sets you apart from everyone else - so that you can craft YOURS, right now
✨ Why words like “organic,” “handmade,” or “luxury” AREN'T enough during this day and age (and what to use instead)
✨ Real examples from members of Product Biz Academy to inspire your own Product Promise
✨ Why it’s okay (and powerful) to reinvent what you WANT your business to be known for as you grow

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 3 of The Thriving Product Business Mini-Series

In this powerful episode, we’re diving deep into a truth that many struggling small business owners feel but rarely name: when they're doing all the things—but still feel stuck, without progress, with little to nothing to show for it, wondering when the "results" are going to catch up to all of the "DOING!

This conversation is all about uncovering what keeps struggling small business owners stuck… and what needs to shift to break free, so that you actually grow your sales, grow your bank account, and grow the amount of freedom that your business gives you.

I walk you through the 5 distinct roles small business owners often find themselves in—some empowering, some sabotaging—and how these roles directly impact your sales, your growth, and your freedom.

You’ll start to see exactly where you are, what’s holding you back, and what it really looks like to step into the role of a true CEO in your business.

This isn’t about working harder. It’s about thinking and operating differently—so you can finally create that beautiful, soul-aligned business that brings in consistent online sales without the burnout.

What you'll learn in this episode:

• The 5 roles most small business owners unknowingly operate from
• Why your current role might be keeping you stuck, overwhelmed, or spinning in circles
• What it really means to treat your business like a business (and not a hobby)
• The exact shifts I made that took my business from inconsistent income to $25K sales months
• What stepping into your CEO era truly looks like—and how you can start today

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 2 of The Thriving Product Business Mini-Series

Get ready for a transformative week! This episode provides the essential logistics for our upcoming live training series where you will learn how to build a thriving product business without relying on markets.

In this episode, you'll get the details needed about the main training session, BONUS workshops, Q&A panels, a dashboard to help you write down the most important next steps that you learn from our time together, when all of these resources get taken down (so you don't miss out) and details on an amazing prize we are giving away during our live training!

Bookmark https://www.monicalittlecoaching.com/vipconfirmed to find live training dates, times, links and replay as they become available, links to download the workbook, sign up for text message reminders and more.

EPISODE 1 of The Thriving Product Business Mini-Series

I’m so excited you’re here. This is the very first episode of our mini audio series, which is a supplement to the powerful LIVE training you’ve already registered for. My intention with this additional audio series is to give you MORE tools before the live session so you have clarity on how to make your business stand out online. Because let's face it, it takes a much different strategy to be successful online compared to being successful at a market. And I want to share very single step along the way with you, so that you CAN create success with selling your products online, too.

In this episode, I’m sharing:

• Why this series exists and how it’s designed to serve you
• The truth about a successful market presence vs. a successful online presence (and what you really need to grow online)
• A look into two powerful exercises we will be diving into during this training series: assessing your current role in your business so that you know where you are and what gaps are preventing you from where you want to go so that you can start to see them and correct them, and defining your product promise so that you know your unique differentiator to stand out in any saturated market rather than be left behind.

This audio training was created for those who want to go deeper, at your own pace, and come into the live training fully activated and READY.

This is just the beginning. We’re going to explore what truly sets you apart, how to own that confidently online, and how to start building the kind of business that gives you more sales, more impact, and more freedom.

Make sure that the LIVE training is also blocked on your calendar. You’ll find the date, time, and Zoom link HERE: www.monicalittlecoaching.com/vipconfirmed

So take a deep breath, press play, and let’s get into it. You’re exactly where you’re meant to be.