EPISODE 8 of The Thriving Product Business Mini-Series

Self-confidence is often looked at as a trait that some people are simply born with…. But today’s podcast interview with Whitney from Cleansed reveals how much confidence anyone can build in just one year.

Whitney’s journey started with trying to find a solution for skincare products that wouldn’t irritate her daughter’s extremely sensitive skin. She began creating her own skincare line that actually worked for her daughter and, before she knew it, was sharing her handcrafted soaps with friends and family, too. When her husband encouraged her to turn this hobby into a business, Whitney took the leap - she began selling at local markets and received so much support from the local community. Yet, she hit a roadblock when it came to scaling her business. Many small business owners find themselves in a similar situation, don’t they?

This episode will inspire you to see how confidence – both business confidence and personal confidence – is what grew Whitney’s sales and business.

Whitney’s story will inspire you to see how someone can go from not having any personal social media profiles at all…. To having a business social media with just photos of her products…. To showing her face… to now, talking on her stories, hosting IG lives, and posting reels showing the person behind the business. Can you imagine how transformative this journey must have been?

This confidence came from confidence in her business, confidence in the service that her products provide, which led to confidence in herself…. To the point that when she meets people in person, she no longer says she’s a stay at home mom of 2 girls and hides the fact that she has a business… but instead, she speaks from her heart, tells people about her business, and is proud to be the owner of a successful skincare business.

What you’ll learn in this episode:
· The inspiring story behind Cleansed and how it grew from a personal need into a successful small business
· The personal mindset shift that helped Whitney go from fear of social media to confidently selling online
· The business confidence that came from professional branding, updated labels, and professional photography
· How investing in PBA provided Whitney the roadmap & support she needed for business growth
· How Whitney’s confidence shift positively impacted both her business and personal life

About Whitney: Whitney McClure is the founder of Cleansed, a skincare brand that started as a personal solution for her daughters’ severe skin sensitivities and evolved into a skincare business for those with sensitive skin. Whitney was awarded the 2024 Breakthrough of the Year Award in Product Biz Academy—and today, she shares her incredible journey of overcoming self-doubt, rebranding her business, and achieving major growth in just one year.

Learn more about Product Biz Academy at https://www.monicalittlecoaching.com/PBAtestimonials

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 7 of The Thriving Product Business Mini-Series

In this episode, Rachel from @balancedhomeapothecary shares her story of experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business on her own terms.

By the end of this episode, you’ll hear:

• The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
• How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
• The mindset shifts that helped her stay grounded, even in uncertainty
• Real-talk advice for creating a product-based business that can’t be shaken

Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary.

Learn more about Product Biz Academy at https://www.monicalittlecoaching.com/PBAtestimonials

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

EPISODE 6 of The Thriving Product Business Mini-Series

Here's what happens next. Because this is just the beginning.

Our live training is where the real magic happens: you'll learn the 5 required steps to create consistent online sales and build a business that gives you true freedom — the kind of freedom where you get to decide if you want to work a weekend market... or enjoy your time with loved ones.

DON'T FORGET:

Make sure that the LIVE training is also blocked on your calendar—you’ll find the date, time, and Zoom link HERE: https://www.monicalittlecoaching.com/vipconfirmed

I can’t wait to continue this journey with you. Your dreams are closer than you think. 🌱💛