In this episode of Threads of Tradition, we immerse ourselves in the world of block printing—a centuries-old craft that merges artistry and tradition. Join us as we explore how Rooh London, a brand dedicated to preserving heritage crafts, breathes new life into this age-old technique. We’ll uncover the history of block printing, its cultural significance in Indian textile traditions, and how it has found a place in modern homes. Listeners will also hear from an artisan in Jaipur whose skilled hands bring Rooh London’s exquisite designs to life. We’ll discuss the meticulous process of carving intricate blocks, dyeing natural fabrics, and printing each piece by hand. Discover how Rooh London champions sustainability by using organic cotton and small-batch production to create tablecloths, kaftans, and pyjama sets that embody elegance and care for the environment. Finally, we’ll share tips on incorporating block-printed textiles into your home and wardrobe to create a unique style statement. For a closer look at the stunning collection that blends timeless craftsmanship with contemporary design, visit Rooh London.

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