On this episode of Thought Liters, we venture outside the studio and visit Margaux, a neighborhood lounge in Pittsburgh where Cally Myhrum, CEO of Lotus Fertility Insurance, breaks down the massive financial shock of IVF and why traditional health insurance completely fails fertility care. We explore the hidden reality that half of infertility cases involve a male factor, and how Lotus is disrupting the $1.5 trillion life insurance market to protect your family-building future.

00:00 Intro

00:42 Why Lotus Fertility Was Founded

02:15 The Misaligned Incentives in Healthcare

05:08 The Hidden Reality of Male-Factor Infertility

08:28 Why Traditional Employer Benefits Fail

10:25 Disrupting the Life Insurance Industry

13:30 Walk and Talk14:53 The Lotus Fertility Elevator Pitch

16:34 The Biggest Barrier to Mass Adoption

#businesspodcast #pittsburgh #thoughtliters

WHAT IS THOUGHT LITERS?

Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise.

The show is proudly founded and produced in Pittsburgh, PA.

The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that.

If you’re interested, follow along! If not, that’s cool too. But if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.

You might have heard the term "business coach" before and wondered: what is that?

I've wondered that too. So today I brought on Max Polec, who is a full-time executive coach, to show me the ropes and even offer some live practice in the hopes that I can turn this business into something which makes money.

You can be coached too -- here's Max's info: https://theceostrategy.com/

00:00 A Very Cold Open

00:37 What Exactly IS an Executive Coach?

01:20 Who Needs an Executive Coach?

03:17 Confronting the Coaching Stigma

05:53 Executive Coaching vs. Life Coaching

07:22 The Silicon Valley Drum Therapy Guru

09:32 A Punishing Taste Test

10:53 Live Intervention: My Podcast Makes $0

12:42 Setting the Revenue Target

15:08 Exposing the Real Sales Bottleneck

17:38 The Aha Breakthrough Moment

18:30 The 30-Day Business Challenge

20:16 Where the Real Work Actually Happens

21:43 The Commitment & Outro

#businesspodcast #pittsburgh #thoughtliters

WHAT IS THOUGHT LITERS?

Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share a flight of local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise. The questions evolve as the sip changes.

The show is proudly founded and produced in Pittsburgh, PA.

The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that.

If you’re interested, follow along! If not, that’s cool too. But if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.

When it comes to the future of renewable energy storage, everyone talks about lithium-ion. But, it has a fatal flaw that exposes massive US power grid vulnerabilities. Luckily, non-flammable batteries and a genius PhD incubator hack might just save us from a catastrophic global energy crisis.

This week on Thought Liters, I'm joined by Becca Segel, founder and CEO of FlowCellutions. By 2050, the world needs 60 times its current energy storage. To hit that milestone and prevent an energy grid failure, we desperately need long duration energy storage (LDES). Becca breaks down the massive $1,000,000-per-minute stakes of data center power consumption and outages, explains exactly how flow batteries vs lithium ion stack up , and reveals how her company acts as a real-time "blood test" to monitor the future of battery tech.

Plus, Becca shares her incredible journey into climate tech entrepreneurship. She details exactly how to fund a startup by strategically using a PhD program, the realities of building deep tech startups, and the ultimate "magic wand" B2B sales strategies she used to land a national laboratory as her first customer.

00:00 The 60x Global Energy Crisis Threat

00:45 Flow Batteries vs Lithium Ion (And Why They Don't Catch Fire)

04:06 The $1,000,000/Minute Data Center Power Problem

07:18 The "Apple Watch" & Blood Test for the US Power Grid

11:57 How to Fund a Deep Tech Startup Using a PhD

16:16 The "Magic Wand" B2B Sales Strategy

19:30 The 3 Bottlenecks to Saving the Energy Grid by 2050

23:18 The Last Call: Becca's Advice for Climate Tech Entrepreneurs

#businesspodcast #pittsburgh #thoughtliters

WHAT IS THOUGHT LITERS?

Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share a flight of local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise. The questions evolve as the sip changes.

The show is proudly founded and produced in Pittsburgh, PA.

The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that.

If you’re interested, follow along! If not, that’s cool too. But if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.