On this episode of Thought Liters, we venture outside the studio and visit Margaux, a neighborhood lounge in Pittsburgh where Cally Myhrum, CEO of Lotus Fertility Insurance, breaks down the massive financial shock of IVF and why traditional health insurance completely fails fertility care. We explore the hidden reality that half of infertility cases involve a male factor, and how Lotus is disrupting the $1.5 trillion life insurance market to protect your family-building future.

00:00 Intro

00:42 Why Lotus Fertility Was Founded

02:15 The Misaligned Incentives in Healthcare

05:08 The Hidden Reality of Male-Factor Infertility

08:28 Why Traditional Employer Benefits Fail

10:25 Disrupting the Life Insurance Industry

13:30 Walk and Talk14:53 The Lotus Fertility Elevator Pitch

16:34 The Biggest Barrier to Mass Adoption

#businesspodcast #pittsburgh #thoughtliters

WHAT IS THOUGHT LITERS?

Thought Liters is a series created and hosted by Adam Conner. On the show, Adam learns from the top of the world through the bottom of their glass. Each episode, we share local craft with the best and brightest brand minds around – whether it be an entrepreneur, an athlete, an artist, or otherwise.

The show is proudly founded and produced in Pittsburgh, PA.

The whole goal is to have conversations about business with a more lighthearted look and feel. Adam thinks most business content is dry, and wants to change that.

If you’re interested, follow along! If not, that’s cool too. But if you wanna be where the thought leaders are…you’ll tune in to where Thought Liters is.