In Episode 17, Emile discusses why prioritizing funds for better customer service is more valuable than pouring money into marketing. He explains how a focus on delivering exceptional service can create loyal customers, increase word-of-mouth referrals, and ultimately lead to long-term business success. This episode highlights the power of investing in your customers' experience first, rather than relying solely on flashy marketing tactics.✅What’s the downside of many business owners focusing primarily on marketing instead of improving customer service?✅What are the added benefits of investing in better customer service for long-term business success?✅How can exceptional customer service lead to stronger customer loyalty and increased referrals?

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