Ted Harrison, Founder and CEO of Neuemotion, a creative agency servicing Fortune 500 clients with neuroscience-driven video content, joins the podcast.

He is also the author of “Entrepreneurial Creativity: Repeatable Creative Success” and the former Head of Production at Twitter/X, where he built a nine-figure content business. In this episode, we discuss his journey from creative to founder, his unique perspective on personal branding, and how understanding the human brain can revolutionize your marketing strategy.

In this episode, we discuss:

[0:00] The Creative Vulnerability: Why creative people who put an idea out into the world are the most vulnerable people, especially when they are marketing themselves.

[2:26] Portability of Creativity: How his diverse career experiences—from animation in Iraq to leading production at Twitter—led to the realization that creativity is more portable than we often allow it to be.

[4:30] Process Over Ideas: Why the core of creative success is having a repeatable process, not just waiting for “blue sky” ideas to come to you.

[6:40] The Fear of Failure: How to overcome the fear of rejection by operating out of abundance instead of fear, and treating failure not as an end, but as a data point.

[9:59] Strategic Guardrails: The liberating power of creative limits and why having “a map” (like Tolkien creating the map for The Lord of the Rings trilogy) helps, rather than hinders, creativity.

[11:00] Separating Self from Work: The core belief that “We are not the result of our work. The work is a result of us” and how to use this idea to build a personal brand more thoughtfully.

[17:00] Founder-Led Marketing: The current distinction and future separation between marketing Ted Harrison and marketing the agency, Neuemotion, and why founder-led marketing is critical for early-stage startups.

[18:48] The Power of Peers: Why investing in your lateral network (your peers) is just as important as investing in your vertical network (mentors and managers) for long-term career growth.

[26:50] Neuroscience & Attention: The lightbulb moment that led to specializing in neuroscience-driven content, and how a deep dive into context and location explains why certain visual content—like a Spielberg film—captures our attention.

[33:30] Filmmaking and Storytelling: How his background in film school translates into marketing by providing an understanding of basic composition and the science of the three-act structure for effective storytelling.

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