Welcome back to Part Two of our Legendary Business: From Rats to Riche$ series, based on my Amazon bestselling book about the five most common mistakes business owners make and how to fix them. (If you missed Part One, go back and meet Maya, the Nearsighted Rat in episode 26 “When Passion Gets in the Way of Profit“)

Today, we’re diving into a new chapter with one of my personal favorites: Holden, the Disoriented Rat.

Holden is easy to love. He’s hardworking, brilliant, and totally dedicated to his business. He shows up early, stays late, takes care of his customers, and gives it his all every single day. The problem? He has no idea where he’s going.

In this episode, I walk you through Holden’s story including the real-life inspiration behind him and explain why being amazing at your craft isn’t enough to build a successful business. We talk about the difference between staying busy and being intentional, and why defining what success actually means to you is the key to moving forward with purpose.

Whether you’re launching your first business or you’ve been at it for years, if you’ve ever felt like you’re working hard but still not making real progress, just like Holden, this episode is exactly what you need.

Key Takeaways:

• Success is a vague word until you give it shape: Whether it's a specific income, more freedom, or serving a certain audience—clarity on your version of success is the first step to achieving it.
• Being busy doesn’t mean you’re being effective: Without goals or a clear direction, your effort might not be moving you forward, it might just be keeping you in motion.
• Goals create structure, momentum, and clarity: When you set goals the right way, they become the foundation of your business.
• Writing goals down is where the magic begins: There’s something powerful about putting your goals on paper. It shifts them from wishful thinking to a tangible plan.
• Break down big goals into bite-sized steps: When you chunk goals down into manageable pieces, action becomes far less overwhelming.
• Set three levels of goals: realistic, stretch, and next-level: Together, they create a full picture of your growth path.
• Planning is what makes pivoting possible: Without a plan, pivots become panic. With a plan, they become a strategy
• Don’t underestimate the power of deciding: Choosing a goal, even an imperfect one, gives your energy somewhere to go and movement follows clarity.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/