In this episode of Impact Stories, host Lisa Genovese interviews Saira Hayat, a seasoned marketing professional with an impressive journey from Reckitt to her current role at Haleon (Sensodyne). Saira shares her insights into building a successful marketing career, emphasizing the value of aiming high, learning from fear, and fostering trust in professional relationships.

In this episode, we explore:
▶ Saira’s career progression and the pivotal moments that shaped her expertise, from working with global brands to managing large-scale media budgets.
▶ The value of mentorship, learning styles, and how to stay on top of a fast-evolving marketing landscape.
▶ Her commitment to DEI and how creating inclusive environments improves marketing and customer understanding.
▶ Insights on taking a career break with intention and how it can lead to renewed focus and growth.
▶ Saira’s advice on leveraging AI as an ally in marketing and her take on prioritizing business objectives when managing budgets

Whether you’re a marketing leader, a DEI advocate, or someone curious about career growth in today’s dynamic marketing world, this episode offers invaluable insights. Don’t miss Saira’s inspiring story and her practical advice for making an impact in marketing.