If you think there's a secret phrase that will unlock donor dollars... think again.

In this episode of Fundraising is Dead, Ryan Dobson tears down one of the biggest myths in nonprofit fundraising: the idea that the right "ask" will magically open wallets.

Ryan shares real-world examples—from billion-dollar ministries to personal stories of high-capacity donors—proving that sustainable fundraising isn't about clever words. It's about real relationships, trust, and deep, lasting connections.

🎯 Why direct asks damage high-net-worth relationships
🎯 How Focus on the Family grew without asking donors for money
🎯 Why gratitude and data—not pitches—drive true generosity

Ready to stop chasing "magic" and start building something real? This is your roadmap.

In this episode:

• Why “just ask” is terrible advice for real donor development

• The story of The Gathering—how $10M a year is raised without a direct ask

• How to connect with donors without damaging the relationship

• Real strategies to grow giving without gimmicks or desperation

• Three simple ways to build support without ever “asking” for money

Resources Mentioned:

• Free Donor Retention Guide: FundraisingIsDead.com

Connect with us:

• Website: FundraisingIsDead.com

• Instagram: @FundraisingIsDead