In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Bret Johnson, Lab Manager at Superfici, to discuss the cutting-edge innovations shaping today’s coatings and finishing industry. From the rapid advancements in water-based and UV coatings to the rise of automation and modular equipment, Bret shares valuable insights from his years in the lab and on the trade show floor.

The conversation dives into the real-world challenges small shops face, including labor costs, equipment setup, and the importance of choosing systems that improve both efficiency and quality. Bret and Zach also explore Superfici’s long-standing legacy, the evolution of automated color change and closed-loop systems, and the vital role of relationships, service, and support in driving success. Whether you’re a finisher, manufacturer, or coatings professional, this episode offers a deep look at where the industry is headed — and how to stay ahead of the curve.

00:00 – Introduction to Superfici and AWFS Show Highlights 05:04 – The Rise of UV Coatings in the Market 10:37 – Bret Johnson's Journey in the Coatings Industry 16:10 – Lab Work and Product Development Insights 23:43 – Building Relationships in the Coating Industry 31:08 – The Shift Towards Automation in Small Businesses 36:04 – Overcoming Color Change Challenges in Finishing 41:40 – Understanding Equipment Options and Modular Systems 48:32 – The Pros and Cons of Paper vs. Belt Systems 53:49 – Innovative Finishing Solutions 58:26 – Automation and Efficiency in Finishing 01:05:09 – Superfici: Company Overview and Structure 01:09:32 – Advice to Younger Self and Personal Insights 01:18:07 – Closing Thoughts

🌐 Website: superficiamerica.com 📸 Instagram: @superficiamerica 💼 LinkedIn: Superfici America

Follow Superfici for the latest innovations in coating systems, automation, and finishing technology.

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Mark Lipton, a seasoned voice in the paint industry with a family legacy that began in the Bronx and spans multiple generations of paint retailers. Mark shares his firsthand insights on the evolution of paint manufacturing, the disruption caused by Kelly Moore’s acquisition, and the growing influence of private equity in the coatings sector.

The conversation explores the realities independent paint retailers face when competing with big box stores, the strategic role of partnerships like Benjamin Moore and ACE, and the impact of shifting consumer preferences. From regulatory changes and safety in manufacturing to technology in retail and the uncertain future of U.S. paint production, Mark offers a candid look at where the industry has been—and where it’s headed.

00:00 – Introduction to Mark Lipton 02:29 – Mark's Journey in the Paint Industry 05:18 – Family Legacy in Paint Retailing 09:43 – The Evolution of Paint Manufacturing and Safety 13:09 – The Kelly Moore Controversy 24:17 – Industry Consolidation and Future Trends 28:57 – The Evolution of Paint Manufacturing 34:11 – Private Equity's Impact on the Paint Industry 34:59 – Understanding the Richards Acquisition 52:19 – The Shift in DIY Paint Market Dynamics 57:19 – Navigating Career Challenges and Opportunities 58:59 – Innovative Business Models in Retail 01:01:04 – The Importance of Technology in Retail 01:03:02 – Fragmentation in the Paint Industry 01:05:32 – The Need for Integrated Systems 01:10:46 – Private Equity and Its Impact on the Industry 01:13:20 – Manufacturing Challenges and Opportunities 01:15:08 – The Future of the U.S. Economy 01:19:10 – The Role of Entrepreneurship in Economic Growth 01:23:21 – Closing Thoughts & Outro

📸 Linked In: @markliptonpaint

🎙️ Podcast: Mark My Words (available on major platforms) 🌐 Website: markliptonpaint.com

Follow Mark for in-depth commentary on the paint business, retail strategies, and industry insights.

Hey everyone, quick update. The Bearded Finisher Podcast has been an absolute blast to create — I’ve loved the conversations, the guests, and connecting with all of you.

But here’s the real talk: this show isn’t without cost. And with us moving to Colorado and me juggling other business projects, I feel the best way to keep the podcast alive and strong is to switch to a biweekly release schedule.

That way I can keep the quality high, keep bringing you great guests, and make sure this thing keeps going instead of burning out.

We’ll see how you guys respond and adjust from there — but I just want to say thank you for supporting the show. It means a lot. Have a great day, and I’ll see you next Monday with a brand-new episode.