In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Bret Johnson, Lab Manager at Superfici, to discuss the cutting-edge innovations shaping today’s coatings and finishing industry. From the rapid advancements in water-based and UV coatings to the rise of automation and modular equipment, Bret shares valuable insights from his years in the lab and on the trade show floor.

The conversation dives into the real-world challenges small shops face, including labor costs, equipment setup, and the importance of choosing systems that improve both efficiency and quality. Bret and Zach also explore Superfici’s long-standing legacy, the evolution of automated color change and closed-loop systems, and the vital role of relationships, service, and support in driving success. Whether you’re a finisher, manufacturer, or coatings professional, this episode offers a deep look at where the industry is headed — and how to stay ahead of the curve.

00:00 – Introduction to Superfici and AWFS Show Highlights 05:04 – The Rise of UV Coatings in the Market 10:37 – Bret Johnson's Journey in the Coatings Industry 16:10 – Lab Work and Product Development Insights 23:43 – Building Relationships in the Coating Industry 31:08 – The Shift Towards Automation in Small Businesses 36:04 – Overcoming Color Change Challenges in Finishing 41:40 – Understanding Equipment Options and Modular Systems 48:32 – The Pros and Cons of Paper vs. Belt Systems 53:49 – Innovative Finishing Solutions 58:26 – Automation and Efficiency in Finishing 01:05:09 – Superfici: Company Overview and Structure 01:09:32 – Advice to Younger Self and Personal Insights 01:18:07 – Closing Thoughts

🌐 Website: superficiamerica.com 📸 Instagram: @superficiamerica 💼 LinkedIn: Superfici America

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