The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123
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The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123
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The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:39 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:05 Content Spotlights
ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it
PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/
00:31.20 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:03 Marketing Tech and Apps
ROGER: It’s all about alternatives to PowerPoint particularly for online presentations:
- Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations
- Another interactive alternative: https://slidone.com/
PASCAL: It’s all about practising visual storytelling this year
- Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos
- Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos
- Microsoft have (re)launched their own video editor: https://clipchamp.com/en/
00:46.22 Film Marketing
CRIMSON TIDE (1995)
Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer.
Written by: Michael Schiffer, Richard P. Henrick
Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven
Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds)
Tagline: One man was trained to follow orders... and another had the courage to question them.
We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his...