The melting ice-cream curve
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The melting ice-cream curve
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This episode of The Nutgraf was first published on 26 April.
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For over a decade, startups were religiously pursuing hockey stick growth.
But in 2025, we discovered that was not true anymore. Startups weren’t growing like they used to—so we were discovering newer, more unfamiliar curves. Most strikingly, we now knew what the shape of the downward curve looked like.
How startups and companies responded to the pressures of a new environment where growth was no longer easy could be represented through a melting ice-cream curve. And it had three distinct stages.
Praveen Gopal Krishnan explained in this episode of The Nutgraf. Tune in.
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You can also read this edition here: https://the-ken.com/the-nutgraf/the-melting-ice-cream-curve/
Earlier edition referenced here: https://the-ken.com/the-nutgraf/founders-are-choosing-respawning-over-resistance/
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