• The golden thread: How PR ties together brand consistency ft Dan Smith

  • 2025/02/05
  • 再生時間: 25 分
  • ポッドキャスト

The golden thread: How PR ties together brand consistency ft Dan Smith

  • サマリー

  • In this episode of The Pocket-size PR Podcast, host Charlotte Nichols is joined by Dan Smith, Venture Director at Growth Capital Ventures, to discuss the powerful role PR plays in brand credibility, marketing integration, and business success.

    Dan shares his thoughts on why PR is a crucial part of the marketing mix, how the "Golden Thread" approach ensures brand consistency, the role of PR in building trust, especially in high-risk industries like finance, the evolving impact of AI on marketing. They also discuss the importance of internal PR alongside external efforts, and the key metrics to measure PR success.

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あらすじ・解説

In this episode of The Pocket-size PR Podcast, host Charlotte Nichols is joined by Dan Smith, Venture Director at Growth Capital Ventures, to discuss the powerful role PR plays in brand credibility, marketing integration, and business success.

Dan shares his thoughts on why PR is a crucial part of the marketing mix, how the "Golden Thread" approach ensures brand consistency, the role of PR in building trust, especially in high-risk industries like finance, the evolving impact of AI on marketing. They also discuss the importance of internal PR alongside external efforts, and the key metrics to measure PR success.

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