エピソード

  • Know Your ICP or Burn Your Money: The Marketing Mistake Founders Keep Making
    2026/10/10

    “Spending more on ads” isn’t the same as “building growth.”


    Most founders chase acquisition and ignore everything that happens after the customer arrives. In this episode, Ramees Ali break down what a real growth system looks like, using examples from edtech, e-commerce, SaaS and healthcare.


    You can see:


    - Why paid ads are rented distribution, and what happens to your leads the day you switch them off.

    - How the iPhone and WhatsApp “wow moment” turns users into promoters without a single ad.

    - Why skipping your Ideal Customer Profile (ICP) burns money, with restaurant software, hospital queue systems, and shirt brands as examples.

    - How a company with just 3 staff tied up with 40 colleges and scaled with zero ad spend.


    The full episode is live now.

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    1 時間
  • Why Creating Content Makes You Better | Personal Branding Malayalam Series
    2026/10/03

    What Does Content Creation Really Give You Beyond Views and Followers?


    Here's Episode 5 of our Personal Branding Series, covering the personal growth that comes from creating content consistently. Through Shad's own journey as a freelancer and business owner, this episode breaks down 5 benefits of personal branding.


    Tune in now for the latest episode.

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    8 分
  • Ramees
    2026/09/26

    നിങ്ങളുടെ ടീമിലെ ആളുകൾ ശരിക്കും "high performing" ആണോ, അതോ വെറും "busy" ആണോ? 🤔


    ഇത്തവണ ഞങ്ങളുടെ Guest Ramees Ali, കുറച്ചു real founders ൻറെ (Elderly Healthcare, General Trading, Digital Marketing) കൂടെ ഇരുന്നു ഒരു open discussion നടത്തിയിട്ടുണ്ട്. Team Building, Hiring Mistakes, Talent Density എന്നിവയെ കുറിച്ച്.


    ഒരു ടീം build ചെയ്യാൻ പ്ലാൻ ഉള്ളവരും, ഹയറിംഗിൽ mistakes ചെയ്യുന്നുണ്ടോ എന്ന് അറിയാൻ ആഗ്രഹിക്കുന്ന founders ഉം definitely കാണേണ്ട ഒരു Episode ആണിത്.


    Watch the latest episode.

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    1 時間 5 分
  • Personal Brand കൊണ്ട് എത്ര Earn ചെയ്യാം? Real Numbers Breakdown | Ep 4
    2026/09/19

    How to Turn Personal Branding into Opportunities?


    Here's Episode 02 of our Personal Branding Series, covering why personal branding matters in 2026 and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.


    Tune in now for the latest episode.

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    16 分
  • Google My Business Exposed: Scams, Fake Reviews & What Business Owners Get Wrong | #117
    2026/09/12

    "We're on Google Maps" isn't the same as "we're doing it right."


    We took our mics on the road across Calicut and live-audited real businesses: a restaurant, a clothing brand, a leather shop & a boutique, fixing their Google Business Profiles on the spot 🎙️


    You can see:


    - Duplicate Google listings silently killing businesses.

    - How Google actually decides who ranks #1 on Maps.

    - What AI search means for local businesses.


    The full episode is live now.

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    2 時間 35 分
  • Why Content Creation is the Gold Mine of Personal Branding | Malayalam Series | E-03
    2026/09/05

    How to Turn Personal Branding into Opportunities?


    Here's Episode 02 of our Personal Branding Series, covering why personal branding matters in 2026 and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.


    Tune in now for the latest episode.

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    13 分
  • How to Build a Brand With Zero Marketing Budget | Ayurveda Founder's Playbook | ft. Dr.Parvathy Sabu | #116
    2026/08/29

    From treating high-risk pregnancies as an Ayurvedic doctor to building India's only doctor-owned mother & baby care brand, Dr. Parvathy Sabu's journey is proof that your biggest struggle can become your strongest business.


    In this episode, she opens up about her own 136kg pregnancy journey, building a home-service therapist model from scratch, training 450+ doctors, and scaling a bootstrapped D2C brand with zero funding and almost no ad spend.


    Full episode is live now | Check Latest Episode

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    1 時間 42 分
  • The Surface Area Secret Behind Personal Branding┃Personal Branding Series - Episode 02
    2026/08/22

    How to Turn Personal Branding into Opportunities?


    Here's Episode 02, covering why personal branding matters in 2026, and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.


    Tune in now on the latest episode.

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    11 分