Know Your ICP or Burn Your Money: The Marketing Mistake Founders Keep Making
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Know Your ICP or Burn Your Money: The Marketing Mistake Founders Keep Making
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“Spending more on ads” isn’t the same as “building growth.”
Most founders chase acquisition and ignore everything that happens after the customer arrives. In this episode, Ramees Ali break down what a real growth system looks like, using examples from edtech, e-commerce, SaaS and healthcare.
You can see:
- Why paid ads are rented distribution, and what happens to your leads the day you switch them off.
- How the iPhone and WhatsApp “wow moment” turns users into promoters without a single ad.
- Why skipping your Ideal Customer Profile (ICP) burns money, with restaurant software, hospital queue systems, and shirt brands as examples.
- How a company with just 3 staff tied up with 40 colleges and scaled with zero ad spend.
The full episode is live now.