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The attention revolution w/ Karen Nelson-Field & Mike Follett

The attention revolution w/ Karen Nelson-Field & Mike Follett

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 There's no-one who's been more instrumental in making the ad industries take attention seriously than Dr Karen Nelson-Field, founder of Amplified Intelligence and author of The Attention Economy, and Mike Follett, chief executive of Lumen Research. We brought the pair together to talk attention's journey into the center of marketing effectiveness thinking and why so many are finally waking up to the power of attention.

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