It is no secret that engagement is the key to influence. It’s one of the biggest themes of my work with my clients. We also focus on how and why information and data are not engaging on their own.

We know great messaging is essential, but there's another piece. The biggest secret to engagement – and therefore the secret to having your message land with impact – is you.

You can have fantastic core messaging and still mess up the engagement piece. And when that happens, when the messaging is good, but the engagement fails, that is almost always caused by bringing the wrong energy, vibration, frequency to the encounter.

It happens more often than you'd think. And there are some very specific reasons why it tends to happen. That's what I want to explore today, and help you do things a little bit differently. So that you can consistently bring the kind of energy and vibration and frequency that is going to engage that decisionmaker.

In this episode, we share:

• The biggest driver of your energetic state in a conversation with a decisionmaker
• How to consciously choose the energy you bring, and the emotional state you operate from with decisionmakers, especially when you’re worried about an unwanted result
• Five common emotion-based mistakes many leaders make that can kill the deal, and what to do instead
• How to raise the decisionmaker’s energy and increase the chances of getting a ‘yes’ from them
• Three powerful beliefs to operate from with any decisionmaker that will keep you in a powerful energetic state

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