You don’t need more leads—you need longer relationships.

In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure.

What you’ll learn:

Why one client can be more valuable than 10 new leads

How to structure a simple, high-converting membership

What to include (and how to price it)

How to present it so it feels aligned—not salesy

The long-term payoff of planning ahead

Plus: A smart mindset shift that will change how you market from now on.

If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Tired of staring at a blinking cursor every time you post on Instagram? You’re not alone. This week, we’re introducing a time-saving strategy that will change how you approach content creation: Wildcard Captions.

This isn’t about batching generic content. It’s about writing captions that you can pair with any image—so your marketing feels fresh, aligned, and actually sustainable.

Inside this episode, we’ll walk you through:

What wildcard captions are (and how they work)

Why they’re not about repeating the same thing over and over

Smart topics that work across any image (like wardrobe, locations, and experience)

3 prompts to give ChatGPT so it writes captions in your exact voice

How to drop it all into Plann and be done for the month

No more overthinking. No more posting just to stay visible.
Just aligned content that books.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

You’ve refined your style. Your edits are on point. Your images? Gorgeous. So why aren’t the inquiries coming in?

In this episode, we’re diving into brand dissonance—when what you say and what people feel don’t match. It’s the invisible disconnect that quietly pushes dream clients away.

Inside you'll find:
What brand dissonance is (and how to spot it)
How to audit your website, Instagram, and editing style for consistency
Real examples of misalignment and how to fix them
Why strong work isn’t enough to convert without emotional clarity
3 steps to align your brand and start booking more

If your work is strong but your bookings are slow, this is the episode you’ve been waiting for.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working.
https://www.theprofitableportraitsocietyeducation.com/get-motiv

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography