🔍 It’s a tough market. But if you're in comms and looking for your next job, this episode is your playbook.

💥 In this episode, recruiter Brooke Kruger breaks down:

• The top resume red flags and why design ≠ substance
• What actually makes you stand out on LinkedIn
• Why clarity > cleverness in a job search
• The rise of consulting-as-career in comms
• How to stop being invisible — and get noticed

👀 Whether you're job-hunting, consulting, or just future-proofing, this is a must-listen.

Oscar Trimboli – best-selling author, award-winning podcast host, and workplace listening expert is on the show!

1 big thing: Most of us listen poorly and that has a surprising impact on leadership, meetings, and productivity.

Why It Matters: Better listening means more effective communication, shorter meetings, and stronger organizational alignment.

• Simple, research-backed strategies to shift from hearing words to understanding true meaning.

Tune in to start transforming how you lead and communicate—because effective listening is the ultimate competitive edge.

1 big topic: We're exploring the nuanced difference between proactive planning and reactive responses. In a world where every comms moment counts, understanding when to lead the narrative, and when to pivot, is crucial.

Jennifer Kaplan, CEO of Evolve PR and Marketing, shares her 25+ years of expertise on turning potential PR disasters into brand victories.

What to expect:

• Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.
• Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.
• The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.

Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.

Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.

Trust in media, institutions, and corporate comms is eroding. Neil Brown, president of Poynter Institute and founder of PolitiFact, knows why—and how to fix it.

🔹 The danger of clickbait & why credibility wins
🔹 How relationships & transparency build trust
🔹 AI’s role in comms & why ethics matter
🔹 Fact-checking: accountability, not censorship

Trust is hard to earn, easy to lose. Learn how to get it—and keep it. 🎧

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Why it matters: Communication is broken. Messages are too long, unclear, and ignored. Smart Brevity is the fix. And Axios HQ's Emily Inverso is here to talk about it.

The big picture: Smart Brevity isn’t just a writing style—it’s a movement reshaping how professionals, executives, and businesses communicate. With over 250,000 copies of the book in circulation and thousands of companies adopting the methodology, it’s proving that less is more.

What’s next:

• How Smart Brevity started—and why it works
• The biggest mistakes communicators make (and how to fix them)
• Why AI won’t replace Smart Brevity, but can enhance it
• What the future holds for concise, impactful communication

🚀 Want in? Visit smartbrevity.com to join the movement.

Why it matters:
Internal communicators often feel like they’re working alone—overwhelmed and under-resourced. But the truth? You’re surrounded by potential contributors who can help extend your reach and impact.

What’s happening:
In this episode, Chris Willis talks with Thereasa Roy, Director of Product and Content Marketing at OffSec, about how internal comms teams can:

• Activate leaders and department heads to contribute meaningful content.
• Transition from content creators to strategic editors-in-chief.
• Build stronger collaboration across departments to enhance alignment.

The bottom line:
Internal communications is a team sport. Learn how to mobilize your organization’s leaders and unlock hidden resources to drive better engagement and business outcomes.

Listen now and discover how to extend your internal comms team—without adding headcount.

Why it matters: Communications professionals are struggling to keep their seats at the table in a challenging job market. Becca Chambers, a comms exec with a flair for straight talk, joins WordBirds to explore why comms teams are being cut and how they can shift from "cost center" to "business driver."

Key takeaways:

• Post-pandemic priorities have deprioritized brand and engagement efforts.
• Communicators need to tie their work to outcomes, not outputs.
• Building alignment internally is critical to long-term success.

Becca’s advice: Show your value by speaking the language of business and proving how comms impacts the bottom line.

Listen for: Insights into surviving this comms job market and building a personal brand that stands out, like Becca’s viral LinkedIn strategy that took her from 4k to 40k followers in 12 months.

Alignment fuels business success—but it’s hard to achieve.

In this episode, Janet Hitchen shares how she used internal comms to:

• Build alignment across teams.
• Simplify complex ideas into clear stories.
• Drive revenue and growth at Apple, Nespresso, and beyond.

💡 Why it matters: Internal comms aren’t just newsletters. They’re the key to smarter, faster, and more strategic business outcomes.

🎧 Tune in for insights you can put into action today.