Kamar Sarakbi brings over 20 years of FMCG finance leadership experience with the L’Oréal Group, driving growth for multimillion-euro, globally recognized brands across Canada, France, KSA, and the UAE. She has served as Corporate Finance Director, Luxury Division acting CFO, and a trusted business partner, leveraging her expertise across multiple distribution models, including distributor networks, direct-to-retail, and e-commerce.

Known for her results-focused approach, Kamar combines fact-based insights with agility to help stakeholders make timely, strategic decisions that optimize performance and achieve targets. A creative problem solver and driver of change, she has led complex transformations across GCC entities, restructured operations, and influenced customer contractual negotiations to boost profitability without compromising growth.

Kamar’s passion lies at the intersection of finance, business strategy, and sustainable transformation, shaping the way global brands create value while driving impact in dynamic markets.

Connect with her here: https://www.linkedin.com/in/kamarsarakbi/

Reham Eldidi is a corporate communications leader at Stellantis, where she leads the development and execution of innovative marketing and communication strategies that align closely with corporate objectives and deliver measurable impact. With deep expertise in digital marketing, social media, and omni-channel storytelling, she has successfully elevated brand engagement and customer acquisition across diverse markets.

Her approach blends creative direction with strong strategic business thinking, allowing her to build communication initiatives that are both compelling and results-driven. Under her leadership, teams have developed market-leading content, implemented insights-driven campaigns, and fostered a culture of innovation and collaboration that continues to redefine traditional marketing in the automotive industry.

Passionate about thought leadership and digital transformation, Reham actively explores emerging technologies and data-driven insights to optimize performance and deliver best-in-class communication strategies. Through her work, she continues to shape how modern brands communicate, connect with audiences, and build meaningful impact in a rapidly evolving digital landscape.

Connect with her here: https://www.linkedin.com/in/reham-eldidi/

Today we’re diving into the real experience of being a female founder in today’s tech-driven world — an industry where women are rising fast, but still fighting to be seen, funded, and taken seriously.

Women now make up 43 percent of entrepreneurs globally, yet nearly 90 percent of women-owned businesses still earn under $100,000 a year. And despite the fact that female-led startups consistently outperform — showing higher ROI, stronger revenue growth, and lower financial risk — only 1.9 percent of venture capital went to all-female teams last year. The gap isn’t just unfair. It’s holding innovation back.

My guest today, Signe Robinson, knows this landscape intimately. As a tech founder and visionary leader, she has built her company by navigating bias, breaking patterns, and redefining what female leadership looks like in a male-dominated industry. Her story is both a mirror and a blueprint — showing what’s possible when women lead with strategy, clarity, and resilience.

In this episode, we explore:

• what inspired her to build in tech

• how being a woman shaped her leadership and identity

• the systemic barriers she encountered and how she overcame them

• her experience with raising capital and scaling

• the future she sees for women founders in tech

• and her advice for the next generation of female innovators

This conversation is raw, insightful, and deeply empowering. If you’re a woman building a business — or dreaming of starting one — this episode will give you the clarity, fire, and conviction you need to keep going.

Tune in and let’s shift the future of women in tech — one story at a time.

Connect with Signe here:

Facebook: https://www.facebook.com/signe.karelkova

Marisha Lakhiani is one of the most innovative growth marketers in the world today. As Chief Growth Officer at Mindvalley, she’s behind over $150M in revenue, leading high-impact strategies across subscriptions, product launches, performance marketing, content, and community.

Today, Marisha is at the forefront of AI-powered growth, building autonomous marketing agents and lean teams that drive compounding results. Her work focuses on increasing LTV while reducing CAC, blending behavioral psychology, automation, and data to engineer scalable, sustainable growth systems.

She’s spoken on global stages like Ad World, Google YouTube Works, Meta AI Summit, and Global Marketing Day, captivating audiences with tactical insights, real-world experiments, and a clear vision of the future of marketing.

Whether launching 8-figure funnels or redesigning how teams operate, Marisha brings a unique mix of creative precision and systems thinking to everything she touches.

Connect with her here: https://www.linkedin.com/in/marishahl/

Meet Katie Godfrey: From £50,000 in Debt to a Global Beauty Empire

Katie Godfrey isn’t your typical business guru. She’s a salon owner, educator, product creator and business strategist who’s walked the path you’re on, stumbling over its pitfalls and emerging stronger than ever.

- Starting at rock bottom, Katie found herself £50,000 in debt, struggling to stay afloat, and questioning whether her dream of building a salon was truly possible.

- Refusing to give up, she invested in learning everything she could about business operations, marketing, branding, and leadership, even though she didn’t have a formal background in any of these areas.

- Through trial, error, and unrelenting determination, Katie refined her strategies and began to see her business grow, beyond what she ever thought possible.

Connect with her here: https://www.instagram.com/kg_katiegodfrey

Our guest today is a powerhouse in the UAE legal landscape. With over 15 years of corporate law expertise, she is the Head of Legal Affairs at DIFC and the visionary Founder of LOFI.ae. She’s on a mission to prove that 'legal' doesn’t have to mean 'slow.' From digital compliance to navigating the new corporate tax landscape, she’s helping SMEs scale with total confidence. Please welcome, Sonya Ravic Vuckovic!

Connect with her: https://www.linkedin.com/in/sonja-ravic-vuckovic/

With over two decades of experience, Mirna Arif leads Microsoft’s Middle East and Africa Growth Markets, driving cloud and AI innovation across the region. During her tenure as GM of Microsoft Egypt (2020–2025), she was instrumental in accelerating the nation’s digital economy and skilling initiatives. Beyond her corporate career at firms like Schlumberger and GE, Mirna has held high-level public sector roles, including Assistant Minister for Petroleum and Mineral Resources. She is a dedicated advocate for gender equity and serves on several boards, including the Egyptian National Council for Women and Banque Misr.

Find Mirna here: https://www.linkedin.com/in/mirnaarif/

Yasmin Al Enazi is a robotics engineer, tech entrepreneur, and regional leader in AI innovation. As Head of Women In AI Middle East Region, Program Director of Maxbyte’s Industry 4.0 Center, she blends deep technical expertise with a mission to create inclusive, impact-driven technologies.

Yasmin was named one of the Top 10 Women Globally Leading the Robotics Industry by the International Federation of Robotics (2024), and featured among the 100 Faces of Women in the UAE by Al Bayan (2018). In 2025, she was recognized by the UAE Union of Women and the UN Women’s 69th Session Report as a leading voice for AI and tech women's empowerment in the GCC.

Connect with her here: https://www.linkedin.com/in/yasmin-al-enazi/