Kamar Sarakbi brings over 20 years of FMCG finance leadership experience with the L’Oréal Group, driving growth for multimillion-euro, globally recognized brands across Canada, France, KSA, and the UAE. She has served as Corporate Finance Director, Luxury Division acting CFO, and a trusted business partner, leveraging her expertise across multiple distribution models, including distributor networks, direct-to-retail, and e-commerce.

Known for her results-focused approach, Kamar combines fact-based insights with agility to help stakeholders make timely, strategic decisions that optimize performance and achieve targets. A creative problem solver and driver of change, she has led complex transformations across GCC entities, restructured operations, and influenced customer contractual negotiations to boost profitability without compromising growth.

Kamar’s passion lies at the intersection of finance, business strategy, and sustainable transformation, shaping the way global brands create value while driving impact in dynamic markets.

Connect with her here: https://www.linkedin.com/in/kamarsarakbi/

Reham Eldidi is a corporate communications leader at Stellantis, where she leads the development and execution of innovative marketing and communication strategies that align closely with corporate objectives and deliver measurable impact. With deep expertise in digital marketing, social media, and omni-channel storytelling, she has successfully elevated brand engagement and customer acquisition across diverse markets.

Her approach blends creative direction with strong strategic business thinking, allowing her to build communication initiatives that are both compelling and results-driven. Under her leadership, teams have developed market-leading content, implemented insights-driven campaigns, and fostered a culture of innovation and collaboration that continues to redefine traditional marketing in the automotive industry.

Passionate about thought leadership and digital transformation, Reham actively explores emerging technologies and data-driven insights to optimize performance and deliver best-in-class communication strategies. Through her work, she continues to shape how modern brands communicate, connect with audiences, and build meaningful impact in a rapidly evolving digital landscape.

Connect with her here: https://www.linkedin.com/in/reham-eldidi/

Today we’re diving into the real experience of being a female founder in today’s tech-driven world — an industry where women are rising fast, but still fighting to be seen, funded, and taken seriously.

Women now make up 43 percent of entrepreneurs globally, yet nearly 90 percent of women-owned businesses still earn under $100,000 a year. And despite the fact that female-led startups consistently outperform — showing higher ROI, stronger revenue growth, and lower financial risk — only 1.9 percent of venture capital went to all-female teams last year. The gap isn’t just unfair. It’s holding innovation back.

My guest today, Signe Robinson, knows this landscape intimately. As a tech founder and visionary leader, she has built her company by navigating bias, breaking patterns, and redefining what female leadership looks like in a male-dominated industry. Her story is both a mirror and a blueprint — showing what’s possible when women lead with strategy, clarity, and resilience.

In this episode, we explore:

• what inspired her to build in tech

• how being a woman shaped her leadership and identity

• the systemic barriers she encountered and how she overcame them

• her experience with raising capital and scaling

• the future she sees for women founders in tech

• and her advice for the next generation of female innovators

This conversation is raw, insightful, and deeply empowering. If you’re a woman building a business — or dreaming of starting one — this episode will give you the clarity, fire, and conviction you need to keep going.

Tune in and let’s shift the future of women in tech — one story at a time.

Connect with Signe here:

Facebook: https://www.facebook.com/signe.karelkova