In this episode, Jason Freedman sits down with Mike Sperando of Mike Sperando Photo & Video for a no-fluff conversation on real estate photography, listing marketing, social media, building a business, and what it actually takes to stand out in an industry with thousands of competitors.
Mike has photographed more than 2,000 real estate listings this year alone, but it all started with a $90 photo shoot, a MapQuest printout from his dad, and an open house in Buckingham.
From what agents should actually spend on listing photography to drone, twilight photos, 3D tours, social media, and the Doylestown house that sold $217,000 over asking, Jason and Mike break down what actually moves the needle and what doesn’t.
But the conversation also goes deeper into ambition, burnout, authenticity, and the pressure that comes with constantly chasing the next level.
If you’re a Realtor, real estate photographer, business owner, or anyone trying to build a recognizable brand in a competitive market, this is essential listening.
🎙 WHAT YOU’LL LEARN IN EPISODE 9
🔹 What Real Estate Marketing Is Actually Worth Paying For
Jason and Mike break down listing photography, video, drone, twilight photos, floor plans, 3D tours, and how agents should think about ROI before spending more.
🔹 How a $90 Photo Shoot Became 2,000+ Listings
The story of Mike’s first real estate shoot, the months he spent reaching out to agents, and how he built Mike Sperando Photo & Video into the business it is today.
🔹 Why Mike Sometimes Tells Clients to Spend Less
More marketing isn’t automatically better. Mike explains why he’ll talk agents out of add-ons when he doesn’t believe they’ll help the listing.
🔹 The House That Sold $217K Over Asking
Jason showed up in shorts, a T-shirt, and a backwards hat. The house still sold $217,000 over asking. The story leads to a larger conversation about authenticity, confidence, personal branding, and knowing how to market a property.
🔹 Why Agents Can’t Afford to Ignore Social Media
With roughly 39,000 agents competing in Pennsylvania, Jason and Mike discuss why being good at your job isn’t enough if nobody remembers who you are.
🔹 The Side of Success Nobody Posts
Mike gets candid about burning himself out multiple times while building his business, while Jason opens up about rankings, ambition, and his own struggle to stop chasing the next milestone.
🔹 Simple Strategies You Can Use Right Now
Why agents should show up to their own photo shoots, the value of separating work from your personal life, and Mike’s simple 30-second video strategy for reconnecting with old leads.
🧭 ABOUT THE HOST
Jason Freedman is a Top 0.02% RE/MAX Realtor based at RE/MAX Properties in Newtown, PA, ranked #30 out of approximately 39,000 agents statewide with more than $79M closed.
The Wolf Den is where real estate, business, marketing, and execution meet through honest conversations with the people actually doing the work.
📸 ABOUT THE GUEST
Mike Sperando is the owner of Mike Sperando Photo & Video, providing real estate photography, video, drone, and 3D tours throughout Bucks County, Montgomery County, Philadelphia, Southeastern Pennsylvania, and New Jersey.
🎧 Listen to Episode 9 now.
If you’re trying to market listings better, build a recognizable brand, or separate yourself in an increasingly crowded real estate industry, this episode is for you.