What could the wine industry learn from whisky about branding, storytelling and connecting with today's consumers?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Iain Muggoch, founder of Madame F, for a fascinating conversation spanning decades in the international wine industry, entrepreneurship, brand building, social impact — and why wine might need to start taking a few lessons from whisky.

Iain's career has taken him from becoming the first management trainee at Direct Wines to South Africa, fine wine trading, international buying and overseeing vineyards, wineries and wholesale markets.

Then came Madame F.

What began during lockdown as an idea to create a wine label capable of raising money for the opening of Queer Britain developed into a purpose-led drinks brand that helped raise more than £100,000 and now supports and amplifies under-celebrated communities through art, sport and culture.

• The lessons Iain learned from decades in the wine industry • Why networking is essential in the drinks business • Living and working in South Africa • What separates a commercially successful wine from simply a good wine • How Madame F was created • Raising £100,000+ supporting Queer Britain • The story behind Susie the Frog • Building a genuinely purpose-led brand • The difference between authentic advocacy and pinkwashing • The challenges of bootstrapping a drinks company • Cash flow, distribution and funding • Why wine needs to learn from whisky • Why traditional wine branding can alienate consumers • Experimenting with whisky and wine casks • The creation of Madame F's rum RTD • Iain's long-term vision for Madame F • What a life well lived would ultimately mean to him.

It's a conversation about much more than what's inside the bottle.

It's about people, purpose, risk, authenticity and building something that genuinely stands for something.

🔗 LinkedIn: https://www.linkedin.com/in/iain-muggoch/

🌐 Madame F: https://madamef.com

📧 Email: hello@madamef.com

🔗 LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

🌐 Whisky Wealth Mastery: https://whiskywealthmastery.com

📖 Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free

🥃 Book a complimentary 15-minute whisky cask discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call

🎙️ Want to be a guest on the Whisky Wealth Warrior Podcast? https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

#WhiskyWealthWarrior #IainMuggoch #MadameF #WineIndustry #WhiskyIndustry #WineBusiness #DrinksIndustry #BrandBuilding #Entrepreneurship #PurposeLedBusiness #Whisky #Wine

Champagne is one of the world's great symbols of luxury — but what actually creates that value?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Jiles Halling, Champagne expert and founder of My Man in Champagne, to explore the fascinating business behind the bubbles.

Jiles' journey took him from discovering an MBA in Luxury Brand Management to moving his family to France and taking an unpaid placement with Moët & Chandon — a gamble that eventually turned into a career in Champagne and international luxury brand management.

During his career, Jiles worked with prestigious names including Moët & Chandon and Dom Pérignon, developing first-hand insight into how luxury products are positioned, protected and sold across different cultures.

But this conversation goes much further than drinking Champagne.

We explore entrepreneurship, private Champagne brands, luxury storytelling, scarcity, grower Champagne and even Champagne as an alternative investment.

✓ Jiles' extraordinary route into Champagne ✓ Moving his young family to France ✓ Working with Moët & Chandon and Dom Pérignon ✓ The psychology of luxury brands ✓ Why price doesn't necessarily equal quality ✓ Why storytelling helps create perceived value ✓ Becoming an entrepreneur after corporate life ✓ Discovering lesser-known Champagne producers ✓ Creating your own private Champagne brand ✓ How the economics of Champagne branding work ✓ Champagne as an alternative investment ✓ Scarcity and limited allocations ✓ Why relationships and access matter ✓ Jiles' online Champagne education experience ✓ Building a valuable professional network ✓ What a “life well lived” means to Jiles

Jiles' investment insight is particularly interesting: rather than simply competing for bottles on the open market, opportunities can come through relationships with producers and distributors that provide access to allocations before they reach the wider market.

🔗 LinkedIn – Jiles Halling / My Man in Champagne: https://uk.linkedin.com/in/mymaninchampagne

🌐 My Man in Champagne: https://www.mymaninchampagne.com/

📧 Email: jiles@mymaninchampagne.com

🔗 LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

🌐 Whisky Wealth Mastery: https://whiskywealthmastery.com

📖 Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free

🥃 Book a complimentary 15-minute discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call

🎙️ Book a Whisky Wealth Warrior Podcast recording: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

🥃 Whisky Wealth Mastery

Whisky cask ownership can be fascinating, but it needs to be approached with education, due diligence and a clear long-term strategy.

Download the free Whisky Investment Guide: https://whiskywealthmastery.com/free

#Champagne #ChampagneInvestment #WineInvestment #LuxuryBrands #MoetChandon #DomPerignon #AlternativeInvestments #ChampagneBusiness #LuxuryMarketing #JilesHalling #MyManInChampagne #WhiskyWealthWarrior

63 people said no. Apryl Fort kept going until somebody finally said yes.

After spending 25 years in corporate banking, Apryl walked away from the security of a regular paycheque to pursue something completely different: building her own premium spirits company.

Today she's the founder of Infinite Spirits, with products spanning tequila, bourbon and ready-to-drink cocktails.

In this episode, Glen Palmer and Apryl explore the reality of building a drinks business — including the rejection, resilience, relationships and sheer determination required to turn an idea into something tangible.

You'll discover:

✓ How Apryl went from banking to beverages ✓ Why it took 63 NOs to find her YES ✓ The “Beauty and the Beast” founder mentality ✓ The story behind Infinite's tequila ✓ How Papa Teq bourbon grew from a family recipe ✓ Why different spirits attract different consumers ✓ How Infinite expanded into RTDs ✓ The importance of community when building a brand ✓ Why Apryl ultimately wants her children to inherit Infinite

This is an episode about spirits — but it's equally about entrepreneurship, resilience and refusing to let rejection determine the outcome.

🔗 Connect with Apryl Fort

🔗 LinkedIn: https://www.linkedin.com/in/apryl-fort-nfinite/

🥃 N-Finite Spirits: https://www.drinknfinite.com/

🔗 Connect with Glen Palmer

🔗 LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

🌐 Whisky Wealth Mastery: https://whiskywealthmastery.com

📖 Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free

🥃 Book a complimentary 15-minute discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call

🎙️ Book a Whisky Wealth Warrior Podcast recording: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

#InfiniteSpirits #AprylFore #Tequila #Bourbon #Entrepreneurship #SpiritsIndustry #WhiskyWealthWarrior