63 people said no. Apryl Fort kept going until somebody finally said yes.

After spending 25 years in corporate banking, Apryl walked away from the security of a regular paycheque to pursue something completely different: building her own premium spirits company.

Today she's the founder of Infinite Spirits, with products spanning tequila, bourbon and ready-to-drink cocktails.

In this episode, Glen Palmer and Apryl explore the reality of building a drinks business — including the rejection, resilience, relationships and sheer determination required to turn an idea into something tangible.

You'll discover:

✓ How Apryl went from banking to beverages ✓ Why it took 63 NOs to find her YES ✓ The “Beauty and the Beast” founder mentality ✓ The story behind Infinite's tequila ✓ How Papa Teq bourbon grew from a family recipe ✓ Why different spirits attract different consumers ✓ How Infinite expanded into RTDs ✓ The importance of community when building a brand ✓ Why Apryl ultimately wants her children to inherit Infinite

This is an episode about spirits — but it's equally about entrepreneurship, resilience and refusing to let rejection determine the outcome.

🔗 Connect with Apryl Fort

🔗 LinkedIn: https://www.linkedin.com/in/apryl-fort-nfinite/

🥃 N-Finite Spirits: https://www.drinknfinite.com/

🔗 Connect with Glen Palmer

🔗 LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

🌐 Whisky Wealth Mastery: https://whiskywealthmastery.com

📖 Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free

🥃 Book a complimentary 15-minute discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call

🎙️ Book a Whisky Wealth Warrior Podcast recording: https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

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