In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely.

Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in, especially during launches or promotions.

Jules also shares why slower marketing methods like SEO, podcasting, PR, and creating content you own feel far more sustainable and aligned.

She introduces her experiment of being done with social media, not as a rule, but as a choice, and reflects on how this shift sharpens focus on building a business that does not rely on feeding algorithms. Jules also talks about her vision for building community outside of social platforms in a more intentional space for business owners who want to grow without constant online noise.

Key takeaways:

• Why social media can still drain energy even when you are not posting regularly
• The difference between healthy dopamine and addictive, screen-based.
• How stepping away from social media creates space for clearer thinking and deeper focus.
• Why creating content you own is central to sustainable, algorithm-free marketing.
• How removing social media as an option forces better marketing decisions elsewhere.
• The role of SEO, podcasts, and owned platforms in long-term business growth.

Resources mentioned in this episode:

• The Social Media Is Optional podcast series, where Jules explores the impact of social media on business and wellbeing.
• Episode 105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
• Find out more about The Website Growth Club membership for learning how to grow your business through SEO, owned content, and a website that works for you.

If this episode resonated and you are questioning the role social media plays in your business or life, Jules invites you to connect.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses.

Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT.

Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer.

Key Takeaways:

• What Google says about AI search and SEO and why the basics still apply
• Why Google is not dying and still dominates search behaviour
• How AI search features actually work behind the scenes
• The SEO foundations that matter most for AI visibility
• Why internal linking, page experience, and clear messaging make a real difference
• How trust, authority, and positive sentiment across the web influence AI recommendations
• What to prioritise first if you feel overwhelmed or unsure where to start

This episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks.

Resources mentioned in this episode:

• Episode 087: What beauty and wellness brands must know about getting found by AI search tools
• Episode 109: Going back to basics and how to get your website showing up on Google
• Episode 116: How to spy on competitors using Google Business Profiles
• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Book a Website Potential Discovery

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media.

We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO improvements, including page titles, headings, and clearer signals about what each page is actually about. I also explain how to check which pages Google has indexed, why there can be a mismatch between your website & what appears in search results, & how schema markup can help strengthen your visibility in both Google and AI search.

Key takeaways:

• How to use Google Search Console to see what Google understands about your website & which pages are indexed.
• What to check if Google is only indexing a small number of your pages, including your sitemap.
• How to improve on-page SEO with clearer page titles, descriptions, & heading structures.
• Why Google sometimes rewrites your meta descriptions & how to check what’s really showing in search.
• How schema markup helps search engines & AI tools better understand your content.
• Why it helps to start with broad keywords you want to be known for, then build out related terms naturally.

Resources mentioned in this episode:

• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Find out more about The Website Growth Club, including access to the Schema Wizard mentioned in the audit
• Book a Website Potential Discovery Call to talk through where you’re stuck & what to focus on first
• Checkout Clare's website Nourish Nurtur

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist