In this episode, Jules White is joined by Carly Parkin from Carly's Candles for a live website and SEO audit. Carly sells eco-friendly home fragrances - candles, reed diffusers, and wax melts - and wants her website to do more of the heavy lifting when it comes to traffic and sales.

Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once.

Key Takeaways:

Getting found on Google: Jules explains how to use Google Search Console to understand which search queries your site is already showing up for, and how to use that data to identify the pages with the most potential to improve.

Google Merchant Centre for e-commerce: Jules highlights why this free Google tool is a must for product-based businesses, and how connecting it to Shopify can help your products appear in shopping results and AI search.

Targeting keywords on the right pages: Jules shows how Carly's collections page is already ranking for "eco-friendly candle" and explains exactly how to strengthen that - from the page title and H1 through to adding descriptive text and updating internal link wording.

Font size and mobile readability: A simple but often overlooked fix — Jules explains why font size matters for both conversions and SEO, and what Google's minimum recommendation actually means in practice.

Resources mentioned in this episode:

• SE Ranking: keyword research and SEO tracking tool
• Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier
• Episode 125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
• Book a Power Hour with Jules
• Visit Carly's Website

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Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White tackles one of the most common pieces of advice given to small business owners - that you need to be blogging consistently to grow your website's visibility. Jules makes the case that for many businesses, blogging isn't actually the priority, and that time spent writing articles could be better spent elsewhere.

Jules explains why informational blog content is increasingly being answered directly by AI, and why your core website pages - your homepage, services pages, and booking pages - are likely the real reason you're not getting the enquiries and sales you want.

Key Takeaways:

• Why blogging may not be your first step: If your core pages haven't been optimised yet, creating blog content may not bring the right people into your business - and could actually be wasting your time.
• The problem with thin and outdated pages: Jules covers the most common issues she sees on real business websites, from services pages with too little content to homepages that don't signpost visitors clearly.
• Alternatives to blogging: From frequently asked questions and who-it's-for sections, to testimonials, before and afters, and short client case studies -- there are practical ways to build out your website content without writing a single blog post.
• Building out your services pages: Jules shares how adding explanations of what you do directly to your services pages can increase the authority of those pages and help both visitors and search engines understand what you offer.
• The Pinpoint Blogging Strategy: When blogging does make sense, Jules explains the structured approach she uses with clients -- focusing on three to five core topics, creating cornerstone content first, and always working from a plan rather than just producing content for the sake of it.

Resources mentioned in this episode:

• Episode 108: The Three Brain Modes and Why Your Website Feels Overwhelming
• Work with Jules on your website and SEO strategy
• Join The Website Growth Club

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White makes the case for SEO as one of the most powerful and sustainable lead generation tools available to service-based business owners - and explains why it beats social media for building a consistent pipeline of warm, ready-to-buy clients.

Jules explores why so many small business owners find themselves stuck in feast or famine mode, constantly pouring time and energy into social media without seeing reliable results. She shares why SEO offers a fundamentally different approach: one that works independently of you, compounds over time, and keeps bringing leads into your business whether you feel like posting that day or not.

Key Takeaways:

• Why SEO beats social media for lead generation: Understand the core difference between interrupting people mid-scroll and showing up exactly when they're already searching for a business like yours.
• How SEO compounds over time: Discover why the work you do today can keep paying dividends months and years down the line - without daily feeding.
• Where to start with keywords: Jules walks through a practical approach to finding the right search terms for your pages, using Google Search and Google Search Console.
• Which pages to prioritise first: Learn why your core service pages - not your homepage - are often the closest to the sale and where to focus your energy first.
• What your hero section must do: Find out why the top of your page is your most valuable real estate and what needs to be crystal clear within three seconds of someone landing there.
• How much content you actually need: Jules busts the myth that SEO requires constant content creation, and explains why one well-crafted blog post a month (or even no blog at all) can be enough for many businesses.

If you're exhausted from actively marketing your business and want a more sustainable way to bring in consistent leads, this episode is a must-listen.

Resources mentioned in this episode:

• Episode 104: You've been sold a lie — smarter ways to be visible without social media
• Join the Website Growth Club to build your sustainable lead generation system step by step

Don't forget to subscribe to the podcast for more practical tips on SEO, AI search, and get

Send us Fan Mail

Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist