In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.

Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.

She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity.

Key takeaways:

• Why website overwhelm is often a brain issue - not a skill issue
• The three distinct “brain modes” involved in building your site
• How to avoid getting stuck in endless tweaking loops
• Why strategy needs to come before writing or tech tweaks
• What to do if your website was built for you, but it still doesn’t feel right
• A simple way to move forward with confidence, even if tech isn’t your strong suit

Resources mentioned in this episode:

• Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-step
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create

Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions.

If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it.

You’ll learn:
✅ What to include (and what to avoid) in your homepage hero section
✅ Why pop-ups, button design, and mobile font size can quietly affect conversions
✅ How to guide visitors towards booking using clear steps and simple messaging
✅ The easiest way to add social proof without overcomplicating your site

By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you.

Resources mentioned:

• Beginners Google Analytics 4 Course - GA4 Made Simple - Set up Google Analytics & Search Console
  
  
• Book a Discovery Call with Jules
  
  
• Visit Alice Yeates Nutrition

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online.

She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem.

This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community.

Key Takeaways:

• How the bias within algorithms limits women’s visibility online
• Why posts about women’s health and wellbeing are often censored or deprioritised
• What this means for small businesses in beauty, health, and wellness
• Why owning your platforms (website, email, podcast) gives you lasting control and reach
• How to start making the shift away from social media - one calm, practical step at a time

Resources mentioned in this episode:

• Conversation with Rebecca McKay-Miller (Block & Rose) - on thought leadership and visibility
• CensHERship white paper — survey on content restrictions affecting women’s health and wellbeing
• LinkedIn experiment by Cindy Gallop, Jane Evans, Matt Lawson, and Steven McGinnis - comparing post reach
• Invisible Women by Caroline Criado Perez - book on data gaps and gender bias

Next steps:

• Explore The Website Growth Club - for sustainable, practical visibility strategies that build what you own
• Book one-to-one support to map your website or SEO plan together

Your voice and your business matter. You don’t have to fight the system to be heard - and social media is optional.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!