『SEO for Small Business Without Social Media The Website Success Show』のカバーアート

SEO for Small Business Without Social Media The Website Success Show

SEO for Small Business Without Social Media The Website Success Show

著者： Jules White: Website & SEO Consultant & Educator
無料で聴く

Want to get more traffic & sales through your website - without spending hours on social media or pouring money into ads?

You need simple, effective SEO.


This podcast is for small business owners & entrepreneurs who need a steady stream of clients coming into their business – including local businesses like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.


This show will provide answers to questions like:

  • How do I get found on Google
  • How do I attract more local clients or boost online sales
  • How do I optimise images, landing pages, or product descriptions
  • How do I get recommended by ChatGPT and other AI search tools
  • How do I market my business without social media
  • How do I make more sales through me website
  • Or how to make better use of the content I already have?


Each week, you’ll get:

  • Simple SEO, AEO (GEO) & conversion strategies you can actually use to generate more leads
  • Website marketing guidance to help you attract and convert your ideal clients
  • Real-world examples from businesses like yours
  • Insights into how Google, AI tools, and online search really work


Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.

Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

© 2026 SEO for Small Business Without Social Media The Website Success Show アート ファッション・テキスタイル マーケティング マーケティング・セールス 代替医療・補完医療 経済学 衛生・健康的な生活 装飾美術および設計
エピソード
  • 157: Why Traditional Marketing Feels Wrong for Many Health & Wellness Businesses

    157: Why Traditional Marketing Feels Wrong for Many Health & Wellness Businesses
    2026/10/22
    In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look like.Peta draws on her 15 years as a youth worker to explain how many common marketing methods treat people as objects to be pushed through a funnel rather than people with their own agency. She and Jules talk through the oversimplification behind frameworks like StoryBrand, the tactics we’re often told to use, and why honest information helps people make the decision that’s right for them. Peta also introduces the Heroine’s Journey, a story structure built around community rather than a lone hero, and how she has turned it into the Regenerative Story Framework.Key takeaways:The problem with traditional marketing: Many methods date back a century, and the language of funnels, leads and pipelines can clash with why caring business owners started their businesses. This often leaves them choosing between tactics that feel wrong or not marketing at all.Why oversimplifying hurts: Squeezing your work into one sentence or a seven-step journey strips out what makes you different. It also underestimates the people you’re talking to, who can handle nuance.Manipulative tactics vs honest information: Fake scarcity, false urgency, countdown timers, value stacking and agitating pain points are all about steering behaviour. Real deadlines and genuinely limited appointments are fine when they’re true.Marketing as helping people decide: Show who you help, what you can help with and what you’ve done for others. A “no” doesn’t have to be a “no” forever, and relationships matter beyond the moment of sale.Rethinking results: Big promised transformations often leave people feeling like they were the problem. Peta suggests exploring what changes for your clients because you exist, which can include confidence, community or progress along a path.You don’t have to scale: With more people running businesses around caring responsibilities and health needs, success can look like meeting your own goals rather than endless growth.The Heroine’s Journey: Unlike the hero who wins alone, the heroine gathers a community, shares the work and ends with connection rather than isolation. This is a better fit for relational, community-based work.Connect with Peta:Visit Peta’s website, Words By PetaDownload the Regenerative Story MapRead Peta’s blog on why the Hero’s Journey is the wrong model for your brand storyListen to The Soap Box PodcastSend us Fan Mail Support the showEver feel like your business should be easier to find on Google & in AI search?You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.That’s where my Local Google Visibility Checklist comes in.It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
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    42 分
  • 156: Should I Rebuild My Website with AI? What to Consider First

    156: Should I Rebuild My Website with AI? What to Consider First
    2026/10/15

    In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems.

    Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business owners don’t need a new website at all.

    Key Takeaways:

    The Sameness Problem: Learn why AI-built websites often look generic, and how a brand can lose what made it instantly recognisable to its customers.

    Plain but Yours Beats Polished: Discover why your existing website, even if it feels boring to you, may be doing more for your business than a sleek redesign would.

    The Cost of Starting Again: Hear why rebuilding or moving your site can cost you existing traffic and domain authority, and why the “starter site I’ll fix later” often becomes your website for years.

    Owning Your Website: Jules explains why building on an established website platform you can learn means you’re not dependent on one person or one type of tech, and why prompting AI for every small change can take longer and carries an environmental cost.

    The Security Question: Find out why code written entirely by AI, with nobody checking it, can leave vulnerabilities you may never know about, and why this matters more for small businesses.

    Pause Before You Rebuild: Jules encourages you to avoid snap decisions based on the easiest path, and shares why she thinks of AI websites a bit like junk food.

    Resources mentioned in this episode:

    • Episode 145: The hidden costs of using AI to build your website
    • Episode 133: Is a new website really the answer? Protect your SEO before you change anything
    • Wayback Machine, for viewing old versions of a website

    Don’t forget to subscribe to the podcast for more practical tips on SEO and getting your website working for your business.

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
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    21 分
  • 155: Making More of Content You've Already Created: LIVE WEBSITE & SEO STRATEGY

    155: Making More of Content You've Already Created: LIVE WEBSITE & SEO STRATEGY
    2026/10/08

    In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga.

    Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more.

    In this episode, Jules and Jana talk about:

    • Why adding an email sign-up to the homepage and footer is a priority, and how it gives visitors a next step when they're not ready to book a call
    • Reusing existing Instagram videos as YouTube Shorts, and why YouTube's role as a search engine makes it worth keeping a channel going
    • Linking YouTube back to your website and embedding videos on your own pages, so people and search engines can see they belong to the same business
    • Why text smaller than 16 pixels causes friction, and why contrast matters for accessibility
    • Keeping page titles under about 60 characters, and removing wording that makes two of your pages compete with each other
    • Building authority with articles on your own domain rather than on Substack
    • Checking for old landing pages after a website move, and why Google takes time to catch up with changes

    Resources mentioned in this episode:

    • Checkout Jana's website: Tune in with Jana
    • Episode 125 - Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
    • Join The Website Growth Club
    • Jules free guide to Discover Your Core Topics

    If you'd like help with your website or showing up in Google and AI search, send Jules a message and let her know where you're stuck.

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
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    33 分
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