In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence.

Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness blog content to drive more sales and loyal website visitors. They also discuss how to confidently email your list more frequently and the power of weaving your story and values throughout your site – all while keeping the customer at the heart of the brand’s narrative.

If you’re looking to make your website work harder for you, attract more conscious shoppers, and turn browsers into fans, this episode is packed with actionable tips.

Key Takeaways

• Tell Your Brand Story Clearly: Make sure your homepage instantly tells visitors who you are, what you do, and how you help – in both words and images.
• Make the Customer the Hero: Shift your website messaging so your customers see themselves as the centre of the story, inspired by Donald Millers “StoryBrand” approach.
• Tweak Your Navigation: Keep the main menu streamlined and focused to reduce overwhelm and help visitors find what they need quickly.
• Use Blogs Strategically: Write blog posts that support your products and homepage, weaving in your mission and linking naturally to key pages.
• Prioritise Mobile & Accessibility: Most visitors are on mobile – ensure your site is easy to use, and pay attention to text size, boldness, and colour contrast for readability and SEO.
• Keep Visitors on Your Website: Move social media icons to the footer, so people stay focused on your offers rather than being distracted away.
• Don’t Be Afraid to Email Your List: Your subscribers want to hear from you – share news, new products, and community updates more than once a month if you can.
• Continually Gather Feedback: Talk to your customers about their website experience to spot easy wins and keep evolving.

Links & Resources Mentioned

• Just Love It: www.justlove.co.uk – Explore Andrea’s sustainable gifts and homewares.
• Book a Website Strategy Power Hour: Work with Jules – Get clear on your website’s next steps.
• StoryBrand by Donald Miller: Five Minute Marketing Makeover – Learn how to make your customer the hero.
• Free Beginner’s QuickStart Guide to SEO: Download the guide
• Episode 003: What to do if you’ve had a hundred eyes, but no conversions

Transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.

Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing

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In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews.

Key Takeaways:

• What Does “ChatGPT Famous” Mean?
  Hear how business owners are already seeing clients mention ChatGPT in their enquiries, and why this is set to become more common as AI search grows.
• Why AI Search Recommendations Matter:
  Discover how AI search results are changing the way customers find and trust businesses, and why showing up as a recommended business can be a real advantage.
• What You Need to Get Recommended:
  Jules explains the essential website SEO foundations - like having a clear page structure, optimised titles and descriptions, helpful content, and well-managed Google Business Profiles - that help AI tools understand and recommend your business.
• The Shift from Social Media to Owned Platforms:
  Learn why Jules champions putting your website at the centre of your online presence, and how owning your content makes you more discoverable in the long term.
• Why It’s Not About Fame, But Being Findable:
  The real magic isn’t becoming a ChatGPT celebrity - it’s being discoverable and trusted by the people who need what you offer, right at the moment they’re searching.

Resources mentioned in this episode:

• Book a Free Discovery Call: Get personalised advice on how to optimise your website to be recommended by ChatGPT.
• Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

If you’re keen to future-proof your business and want clear, bite-sized advice on making your website (and your whole business) more discoverable, this episode will give you the clarity and motivation you need.

Don’t forget to subscribe for more practical tips on SEO, website growth, and ethical marketing that puts your business in front of the right people.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed.

Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of entering crystal clear, to the importance of analytics, navigation, and building authority, this episode is packed with bite-sized, actionable advice.

Key Takeaways:

• Track Your Success: Why setting up Google Analytics and Google Search Console is a must for understanding where your website visitors come from—and how to use that data for smarter marketing decisions. (If you need help, check out Jules' Google Analytics 4 setup mini course.)
• Clarity on Your Homepage: How to quickly show who your awards are for, what the benefits are, and guide people to the next step - especially on mobile.
• Easy Navigation: Make it simple for different professionals (like lash techs or aesthetics clinics) to find their category, with clear menu options and dedicated category pages.
• Optimise Page Titles & Headings: Why using the right heading structure and making the most of your SEO titles and descriptions can help Google and your users know what each page is about.
• Small Tweaks, Big Results: The value of ‘quick wins’ - like adjusting font size, button clarity, and removing wasted white space - can make a real difference to both SEO and conversions.
• Building Authority: How linking to industry judges’ websites (not just Instagram), and showcasing testimonials and stats from past winners, can improve your authority and ranking in search engines.
• Create Authority Content: Instead of endless blogging, focus on creating helpful, relevant articles - like ‘the benefits of entering beauty awards’ - and link them to your key sales pages.
• Start Where You Are: Don’t try to do everything at once. Focus on the small improvements first, then build up your site’s authority over time.

If you’re ready to get hands-on with your own website, you can book a Website Clarity Power Hour for expert, no-jargon support - whether you want a quick audit or help setting up your analytics.

Resources mentioned in this episode:

• Beauty and Skincare Awards UK – official website
• Follow Kelly and the Awards on Instagram
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console,

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!