Joseph Reilly's name comes up often in family office circles and for good reason. As founder of Circulus Group and host of the Private Capital Podcast (ranked #5 globally among family office podcasts), Joe has created a space that combines intellectual content with professional connection.

In this episode of The Wealth Horizon Podcast, Rosemary Denney, CEO of Wealth Matters Consulting and Joe Reilly discuss the profound impact podcasting can have in the wealth management industry and why it stands out as a unique medium for sharing knowledge and building connections.

Joe reflects on the origins of his podcast, describing how a simple idea evolved into a respected platform for insightful, unscripted dialogue. Together, they examine how podcasting serves not only as a tool for knowledge sharing, but also as a powerful vehicle for building credibility, expanding professional networks and fostering authentic engagement in an increasingly digital landscape.

In this episode you'll learn:

• How podcasting became an entry point for relationship building in the family office space
• Why a clear audience and a strong point of view matter more than production bells and whistles
• The connection between intellectual content and credibility, and how it reshapes first meetings
• Why podcasting is a powerful tool in niche industries like wealth management
• What advisors should keep in mind when starting out (including what not to overthink)

For those thinking about starting a podcast or rethinking how they share their perspective, this episode offers a behind-the-scenes look at how meaningful content is made.

In this episode of The Wealth Horizon Podcast, host Rosemary Denney, CEO at Wealth Matters Consulting, talks with Naz Hassanein, founder of Worthy Circles, a Boston-based peer-to-peer networking group for professionals in the family office and UHNW advisory space. With over 25 years of industry experience, Naz shares the inside story of how and why she built a thriving community rooted in trust, authenticity and long-term relationship building.

In this episode, you'll hear helpful insights on:

• How to grow your family office business through COI (Centers of Influence) marketing and why lasting results come from consistent effort, authentic communication and real connection.
• The two critical reasons someone refers business to you and how Worthy Circles is structured to nurture both.
• Practical, tactical strategies for building referral networks without the hard sell, from content co-creation to thoughtful follow-up practices.
• How peer networking groups can support talent acquisition in a hard-to-hire market by opening the door to greater visibility and genuine relationships.
• Why defining your niche and showing up as your authentic self are key differentiators in today's bespoke advisory world.

If you're an advisor trying to crack the code on COI marketing—or just want to hear how one woman turned a powerful idea into a professional movement—this episode will provide clear ideas you can put into practice.

In this episode of The Wealth Horizon Podcast, host Rosemary Denney, CEO at Wealth Matters Consulting, sits down with Brian Hughes, president of Eton Advisors, for a conversation about what it takes to grow a modern advisory firm with clarity and discipline.

With a long track record of guiding some of the industry's top wealth management teams, Brian shares what he's learned about scaling intentionally, offering his perspective on client engagement, team development and the smart use of digital tools. He also touches on the most common mistakes firms make when trying to grow too quickly or without a clear strategy.

If you're building a boutique advisory practice or charting the next chapter for your multi-family office, this conversation offers perspective worth hearing.

Key Topics Discussed in This Episode:

1. Brian’s Journey to Eton Advisors

Brian shares his background in the wealth management industry and the path that led him to his current role at Eton Advisors. He discusses the evolution of his career, the lessons he’s learned and how those experiences shape his approach to leadership and firm growth today.

2. The Challenges of Firm Growth

Scaling a wealth management firm isn’t just about getting more clients—it’s about having the right infrastructure in place. Brian and Rosemary discuss:

• The differences between organic growth (referrals, client retention and internal development) vs. inorganic growth (acquisitions, mergers and partnerships).
• Why firms struggle to scale effectively without a clear strategic plan.
• How key performance indicators (KPIs) play a critical role in tracking progress and making data-driven decisions.

3. The Power of Digital Marketing and Thought Leadership

Marketing in the wealth management industry has changed dramatically. Brian emphasizes the importance of digital marketing, content creation and thought leadership as essential tools for growth. In this discussion, they cover:

• How firms can leverage content marketing to establish credibility.
• The role of social media, blogs and podcasts in client engagement.
• Why traditional sales tactics aren’t enough in today’s digital-first world.

4. The Role of Scalability and Systems in Growth

Many advisors reach a plateau because they don’t have the right systems in place. Brian shares insights on how firms can:

• Build a scalable client service model that allows for sustainable growth.
• Leverage technology and automation to improve efficiency.
• Create repeatable processes that free up advisors to focus on client relationships.

5. Common Pitfalls to Avoid in Wealth Management Growth

Brian and Rosemary discuss some of the biggest mistakes firms make, including:

❌ Failing to track key performance indicators (KPIs) and flying blind.

❌ Not having a defined growth strategy—relying too heavily on referrals without a proactive plan.

❌ Neglecting client engagement and retention while focusing too much on new acquisitions.

6. The Evolving Landscape of Client Acquisition and Engagement

Today’s clients expect more from their financial advisors. The conversation highlights:

• The shift in client expectations and how firms can adapt.
• The importance of building authentic relationships through digital and in-person interactions.
• Why transparency and trust are more critical than ever in client communications.

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