AI is changing how we show up for people and where.

In this initial episode, we’re digging into how tools like Google’s AI Overviews, ChatGPT, Perplexity, and more are transforming how users search—and what that means for your SEO strategy. More to come on this topic, but this is the overview and starting point to understanding AI and search.

We cover the basics of:

• What AI search engines are and how they work
  
  
• The rise of clickless search and what it means for traffic
  
  
• Whether AI is replacing SEO (spoiler: nope, but it is evolving it)
  
  
• 5 actionable ways to optimize your site for AI search results
  
  
• Why digital PR, technical SEO, and topical authority matter more than ever
  
  
• How to track AI search traffic in GA4 and why you should
  
  

Keep your business ahead of the curve.

🔎 Read more here: https://welloptimizedseo.com/blog/will-ai-replace-seo/

Want to know if your site’s ready for AI search? Let’s chat—schedule a free consultation at welloptimizedseo.com

If your business deals with someone’s health, money, or legal safety—you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life) means, why it matters for your SEO strategy, and what you need to be doing differently if you run a business in a high-trust, high-impact industry like health, wellness, beauty, law, or finance.

We’ll talk about how Google evaluates trust and credibility, how to write content that ranks and builds client trust, and the common mistakes we see small businesses make when trying to show up online.

🧠 What You’ll Learn in This Episode:

• What is YMYL content?
  • The types of businesses Google classifies as “high risk” for misinformation
  • Examples of YMYL industries and what qualifies
• Why YMYL matters for SEO:
  • How Google’s algorithm treats these sites differently
  • The importance of E-E-A-T (Experience, Expertise, Authority, Trust)
• Common SEO mistakes in YMYL industries:
  • Not showing credentials or who’s behind the content
  • Writing generic content instead of demonstrating subject-matter expertise
  • Ignoring credibility signals like reviews, bios, citations, or FAQs
• Best practices for creating trustworthy content:
  • What to include on your About page and service pages
  • How to structure content with E-E-A-T in mind
  • Tips for boosting authority as a newer business

🎯 Takeaways:

• If your content could impact someone’s physical, financial, or emotional safety—assume Google is watching.
• Show who you are, why you're qualified, and how you help—on every page.
• It’s not just about keywords. It’s about building trust—online and off.

🔗 Links & Resources:

• Google’s Search Quality Evaluator Guidelines
• WELL Optimized SEO Workshops

Done is better than perfect, and taking action beats overthinking every single time.

You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing? You're just giving yourself a false sense of progress.

Time to execution matters. The longer you sit on an idea, the heavier it gets. It starts to feel bigger, scarier, more impossible. But momentum loves motion. So start messy. Start imperfect. Start with a coffee-stained post-it note and build something weird. Then go back and fix it later. Just start.

There are times when you SHOULD slow down, though. And we cover those in this episode, too. Certain things DO call for more time and thoughtfulness (partnerships, legal matters, financial leaps, etc).

Above all, remember that rest is not a reward; it’s a requirement.

And with quiet comes CLARITY. In this episode, I share my tips and tricks for quick execution without getting overwhelmed about having the perfect end product.

👉 Action Homework: Take messy action on something you've been sitting on.

Links & Resources:

💡 Apply to Be a Guest – If you’re a builder, creator, side hustler, or obsessive hobbyist, I’d love to hear your story! Apply here.

🎙️ Subscribe & Review – If you enjoyed this episode, share it with a friend, leave a rating, and write a review. It helps a ton!

Mentioned in this episode

SEO Workshops for Small Business Owners (grab a recording or attend the next one!)

🌎 Connect with Heather

• Website: welloptimizedseo.com
• Instagram: @welloptimizedseo
• LinkedIn: https://www.linkedin.com/in/heather-nicole-hamilton/

📩 Got a topic or question? Email me at heather@welloptimizedseo.com