Quick Intro

Jordana Grace (Jordy) shares how she built viral short form video content by making videos that are simple, repeatable, and highly interactive.

You will hear why her “tiny door” clip hit 7.6M views, how she found a repeatable video format, and how she thinks about short form video monetization in Australia.

Episode in a Nutshell

Jordana explains that her growth came from trial and error, then locking in a repeatable hook: “things they should tell you before coming to Australia.”

She breaks down why comments are the real engine of viral short form video content, how to find a repeatable video format fast using TikTok search, and why “easy to make” beats “perfect.”

She also shares practical consistency tips for busy creators (including new mums), plus how she makes money through brand deals and why Facebook can be a consistent payout channel (as an Australian creator).

Timestamps

00:00 - The 7.6M “tiny door” video and why puzzles trigger comments
00:00 - Why she started “things they should tell you before coming to Australia”
00:45 - The accidental start during COVID lockdown in Queensland
01:49 - Early “Australia shock” observations (servo, bottle-o, etc.)
02:10 - The Kmart video that kicked off major sharing
03:09 - What failed first: sketches, workflow mistakes, watermarks
04:03 - The repeatable hook that worked (parts 1-5) and why it scaled
06:29 - How she learned what works: stats + comments + watching other creators
09:04 - Perfectionism advice: your first video will suck, start anyway
11:44 - Keyword testing inside the hook (coming vs traveling vs living vs moving)
12:34 - Going off-niche and still going viral: the “desk door” story
15:13 - Choosing formats that are sustainable (time, travel, effort)
19:57 - The test for any repeatable video format: can you do it without burnout?
21:45 - Consistency as a busy mum: short clips, car filming, low-pressure setup
26:03 - Rapid-fire segment: why videos go viral (or not), and which platform is easiest
30:12 - How to find a repeatable format fast using TikTok search
33:03 - Short form video monetization: Facebook, YouTube, brand partnerships
36:15 - How to land brand deals: list brands, DM scripts, engagement matters, numbers game
38:01 - Final advice: claim your handle everywhere, repost, and interact daily
39:42 - Where to find Jordana: “THE Jordanna Grace” across platforms (linktree mentioned)

Key Takeaways

- Viral short form video content often wins because it invites people to comment and solve something.
- A repeatable hook makes growth easier because the audience knows what they are getting.
- If a format is hard to produce, you will burn out - build a repeatable video format that fits your real life.
- Use comments as prompts: reply with new videos and let the audience steer topics.
- “Perfect” is not required - simple, human, and clear beats polished.
- TikTok can be used like a search engine to spot what people already want to watch.
- Jordana says TikTok is easiest to go viral on, but her Instagram works well due to a consistent audience.
- For making money, she says brand deals pay best, while Facebook can pay more consistently (for her, as an Australian creator).
- Brand deals are a numbers game: message many brands, expect a small hit rate, and lead with authenticity.

Resources

- Jordana Grace | https://linktr.ee/thejordanagrace
- Jordana on TikTok | https://www.tiktok.com/@thejordanagrace
- Vubli | Mentioned in the outro as the tool to post everywhere | https://vubli.ai

🔥 Quick Intro

Building a personal brand in 2026 is not optional - but staying consistent is the real battle.

Jemimah Ashleigh breaks down how to build a personal brand system that runs like a sausage factory: clear pillars, an evergreen content strategy, batch recording, and a simple workflow your team can execute.

👉 Episode in a Nutshell

Jemimah explains why personal brand credibility helps you stand out, win business, and get featured - and why visibility also brings criticism and pressure.

She shares her shift from a high-security role in the Australian Federal Police to becoming highly visible online, and how systems thinking powered that change.

The core: define what you stand for, choose content pillars, plan six months at a time, batch film, outsource editing and posting, and repeat what works.

Collaboration and community compound growth - but only if you are clear, kind, and easy to work with.

⏰ Timestamps

00:00 - Why consistency needs a system
00:01 - Why personal branding is no longer optional (and the downsides of visibility)
00:03 - Pick what you want to be known for (stop trying to be expert in everything)
00:05 - From AFP and national security to personal brand visibility
00:14 - The personal brand system: foundations, story, pillars, visuals, platforms, posting cadence
00:19 - Evergreen content strategy: 6-month planning day, pillars, repetition, “people forget in 42 days” (verify)
00:21 - Batch recording and why repeating posts is mandatory (only 6% see a post) (verify)
00:26 - Execution: outsource editing, VA posts daily from a spreadsheet
00:30 - What to keep in-house: message, titles, thumbnails, metadata (uses ChatGPT)
00:33 - Collaboration: fastest way to cross-pollinate audiences
00:37 - How to get bigger collaborators to say yes: be easy, be clear, ask
00:44 - Community: get people offline, nurture, protect your reputation
00:46 - Biggest enemy is you: imposter syndrome, playing it safe, inconsistency

💡 Key Takeaways

- Personal brand credibility helps you stand out in a saturated media world
- Visibility is a double-edged sword - recognition, criticism, and constant demand come with it
- Decide what you stand for and what you want people to say when they hear your name
- Build clear content pillars and assign them to days so posting becomes automatic
- Plan an evergreen content strategy in one day, then batch film in one day
- Repeat your best content on a schedule - most people will not notice, and most never saw it
- Outsource editing and posting so consistency is not tied to your mood
- Keep your core messaging and positioning in-house if your team cannot see the full strategy
- Collaboration grows audiences fast when values align and the ask is specific
- Community grows when you are kind, consistent, and easy to refer in rooms you are not in
- The biggest blocker is imposter syndrome - use process to get out of your own way

🔗 Resources

- Jemimah Ashleigh | Guest website | https://jemimahashleigh.com
- Upwork | VA hiring platform mentioned | https://www.upwork.com
- CapCut | Editing tool mentioned | https://www.capcut.com
- Vubli | Mentioned at the end of the episode | https://vubli.ai

🔥 Quick Intro

Finding the right viral video format for your short form videos is not luck - it is structure. Conar Fair breaks down the short-form viral video formula he used to generate millions of views, then shows how creators can repeat it in any niche.

👉 Episode in a Nutshell

Conar Fair shares the behind-the-scenes of building repeatable viral formats for short-form content.

He explains why watch time drives distribution, why high production does not matter, and how a simple hook-value-payoff structure can lift retention.

You will hear the five viral video formats (challenge, education, storytelling, wait-for-it, skits and bits), plus real case studies - including a beginner creator in his 60s who built a following by repeating one “stranger challenge” video format.

If you want a repeatable short-form content system, this is the playbook.

⏰ Timestamps

00:00 - Tesla “Honest Ads” hits 12M views across platforms and proves a repeatable system
01:04 - Jerry Carey case study: first TikTok nearly 4M views using a “Stranger Challenge” format
05:11 - Conar’s path: farm community to paid social media creator
09:36 - 2020 reset: losing $250k-$300k in contracts and doing 30 ads in 30 days
12:27 - Big lesson: 150k views on a spec ad vs 1M views from a 5-minute TikTok BTS clip
16:26 - Fastest path today: confidence on camera plus reps
18:49 - Anatomy of a viral video: hook, value/journey, payoff
20:23 - The hook as an “offer” in an attention marketplace
21:30 - Five format categories explained by payoff: challenge, education, storytelling, wait-for-it, skits and bits
31:27 - Serve before you sell: human-to-human content that builds trust first
33:40 - How to find your winning format: pick one, run it 5 times, then review retention
37:06 - Free viral guide and “200 view jail” roadmap mentioned

💡 Key Takeaways

- Viral video format starts with payoff - decide the ending first, then build the hook as the promise.
- The short-form viral video formula is hook, value/journey, payoff - break this and retention collapses.
- Watch time is the key metric - it rewards creators even with zero followers.
- High production is optional - structure and stakes beat gear.
- Challenge format is highly repeatable because it creates tension and a clear winner/loser payoff.
- The five viral video formats are defined by payoff: challenge, education, storytelling, wait-for-it, skits and bits.
- Serve before you sell - build trust with entertainment or education before asking for a conversion.
- Test one format at least five times - do not quit after one post; use retention data to iterate.
- Consistency compounds - repeating a proven short-form content system can change outcomes fast.

🔗 Resources

- Viral Guide | Free guide mentioned in the episode | viral.guide

🔥 Quick Intro
What if your real message is not what you sell - but the story behind why you care?
Owen Hemsath (Acceleratus Media) shares how he turned a brutal cancer journey into a global short-form video platform, and why “silo strategy” is the fastest way to trigger binge-watching and algorithm lift.

You’ll also hear his 3-part hook framework that keeps viewers watching: visual, verbal, and value.

👉 Episode in a Nutshell
Owen explains why most creators lead with the wrong message. The real hook is the “message behind the message” - the personal story and pain that makes people care. He shares how going public with his cancer journey helped him heal, build community, and sharpen his storytelling skills.

Then he breaks down his “silo strategy” for building channels that binge well: pick a few focused content buckets, make multiple videos per bucket, and publish in clusters so viewers keep watching.

Finally, Owen teaches his 3-hook system for short-form: visual hook, verbal hook, and value hook.

⏰ Timestamps
00:00 - The “message behind the message” matters more than the offer
00:01 - Owen’s YouTube agency roots and early creator journey
00:02 - Cancer diagnosis, treatment failing, and being declared terminal
00:03 - Documenting the journey publicly and becoming cancer-free (five years)
00:04 - Social proof: big audiences, big engagement, tiny platform payouts
00:05 - Why he chose to go public - impact first, not money
00:06 - Childhood secrecy, shame, and deciding to “live out loud”
00:10 - Being watched as accountability - “I do better when someone’s watching”
00:11 - Altruism, contentment, and why money is not everything
00:12 - A nonprofit idea for dads with cancer and the family impact
00:13 - How cancer content refined his video + storytelling skills
00:14 - “Sell shovels”: helping professionals win on camera and YouTube
00:16 - Why he focuses on where “commerce” is, not TikTok (his view)
00:18 - Examples of “real message” vs “surface message” for different niches
00:20 - How Owen pulls the message out: pain, before/after, hero’s journey
00:23 - Blueprint call: CTA first, then the deeper “why” and personal story
00:24 - The story you avoid talking about is often the story people need
00:27 - “Green ooze” pivot moment and “origin story” resistance
00:29 - Pushback is a signal you found something real
00:31 - Marketing equals messaging - understand it, then communicate it
00:32 - The silo strategy: how to build content that algorithms push
00:33 - YouTube is like Netflix - it wants binge watching
00:34 - Silos vs playlists: tighter topics increase multi-video viewing
00:35 - TikTok example: the red-cup format silo that went viral
00:36 - Multi-silo channels and why you cannot “post whatever you feel”
00:37 - Practical build: 4 silos, 3-5 videos each, publish in clusters
00:38 - Don’t number videos - let the algorithm choose winners
00:40 - Format consistency trains the audience (The Office cold open example)
00:41 - Testing formats, then merging what works (walk-and-talk into desk)
00:42 - Templates exist, but add a unique “cherry on top” per client
00:44 - Adding personality moments (the “mustache” joke for a serious doctor)
00:45 - Hooks: the 3-part framework
00:46 - Visual hook, verbal hook, value hook - combine all three
00:49 - Instagram captions as “part two” - don’t repeat the reel
00:51 - Where to find Owen’s strategy and resources

🔗 Resources
OwenVideo.com | Main hub for Owen + Acceleratus Media | https://owenvideo.com
OwenVideo.com/shorts | Owen’s Shorts blueprint and hook strategy | https://owenvideo.com/shorts
Beat Cancer With Me | Owen’s cancer content and community links | https://beatcancerwithme.com

🔥 Quick Intro
YouTube Shorts can grow your channel - or wreck it. Jeremy Vest breaks down why both stories are true, and how to make Shorts a “surgeon approach” instead of a shotgun. You will learn the YouTube Shorts strategy behind niche-first virality, the 3 metrics that matter, and the hook + payoff patterns used in viral YouTube Shorts and long-form YouTube shows.

👉 Episode in a Nutshell
Jeremy Vest explains why YouTube is shifting from “lean forward” to “lean back” viewing, especially on TVs (verify). He argues creators must rethink long form YouTube show formats, but start by mastering short form storytelling first. He shares the 3 signals for viral YouTube Shorts: niche fit, watch time, and swipe-away rate. You also get a simple anatomy for short form videos (showing vs talking), plus repeatable interview hooks like the “Golden Nugget” formula. Finally, Jeremy shows how Creator Unlock uses competitor data to generate strategic ideas and audits.

⏰ Timestamps
00:00 - Shorts can help or hurt your channel - and why both camps think they’re right
01:08 - YouTube watch time shifting to TV screens (verify) and why it changes long form
03:19 - Why 45-minute episodes can beat 6-8 minute videos on watch time
07:30 - Deep dives vs podcasts - the real driver is YouTube hooks and storytelling
09:20 - Turning “how-to” into story: the leaky toilet title rewrite
12:53 - The big myth: YouTube Shorts “hurt your channel” - when it’s actually true
14:02 - Start with Shorts first: master 15-45 second short form storytelling
17:24 - The 3 viral Shorts signals: niche, watch time, swipe-away rate
19:14 - Two types of Shorts: showing a thing vs talking about a thing
21:08 - Hook + payoff: anticipation is the engine of a viral short
22:14 - Talking head example: “no prenup” hook and why captions matter
26:33 - Creator Unlock: niche detection + top competitor videos + transcripts
32:47 - The real edge: make 100 videos, get 1% better, keep going
35:15 - “I” and “You” - the two most powerful words in hooks
37:33 - The Golden Nugget formula for podcasts: “Did you see that? Pull that up.”
44:53 - Shock and polarization: how to open with a contrarian idea
47:06 - Long form YouTube show advice: good headlines are not clickbait if true
51:37 - 2026 playbook (verify): deep conversations + deep dive videos in your niche
54:08 - Where to start: free channel audit + coaching options + Niche King program

💡 Key Takeaways
- YouTube Shorts strategy starts with niche alignment - go viral outside your niche and you can fragment your audience.
- Viral YouTube Shorts are measurable: watch time + swipe-away rate + niche fit.
- Under 30 seconds: aim for 100% watch time (Jeremy’s rule). Over 30 seconds: aim for 80% watch time (Jeremy’s rule).
- Swipe-away rate target: under 40% swipe-away (meaning 60% keep watching).
- Short form storytelling is hook + anticipation + payoff. The payoff is the moment viewers wait for.
- Two short formats win: “showing a thing” (visual payoff) and “talking about a thing” (instant clarity + strong idea).
- Long form YouTube show growth now favors deep dives and podcast-style conversations, built around repeatable formulas.
- “Clickbait” is not the headline - it’s whether the headline is true.
- Repeat what works. Don’t reinvent the wheel every upload.

🔗 Resources
- Creator Unlock | Free channel audit and AI video strategist mentioned in the interview | https://creatorunlock.com
- Colin and Samir (YouTube) | Example of long-form creator interviews Jeremy references | https://www.youtube.com/@ColinandSamir
- MrBeast (YouTube) | Example of repeatable show formulas and idea-first storytelling | https://www.youtube.com/@MrBeast
- vidIQ | YouTube education channel Jeremy references | https://www.youtube.com/@vidIQ

🔥 Quick Intro
Pat Flynn shares the real story behind his “Should I Open It?” Shorts series and why video #35 was the turning point after weeks of low views. This episode breaks down persistence, open loops, and why daily reps matter more than chasing viral hacks.

👉 Episode in a Nutshell
Pat explains how he committed to a 60-day Shorts experiment with strict rules: no help, no cross-promotion, and daily uploads. For the first month, most videos sat at 200-500 views. Then video #35 hit 750,000 views and everything changed. He unpacks what he learned about hooks, curiosity, storytelling, and why quantity plus value beats perfection when you’re building momentum.

⏰ Timestamps

• 00:00 - Why video #35 took off
• 00:38 - The 60-day Shorts experiment
• 02:23 - The “Should I Open It?” hook and open loops
• 03:56 - Why curiosity makes people lean in
• 06:14 - Storytelling lessons from movies and books
• 08:34 - Being stuck at 200-500 views
• 10:06 - The breakthrough on day 35
• 11:12 - Patterns that helped performance
• 15:12 - The fishing analogy for content
• 17:07 - Quantity vs quality (with value)

💡 Key Takeaways

• Commit to a fixed experiment window before judging results
• Open loops and curiosity drive retention
• Daily reps dramatically speed up skill improvement
• Patterns matter more than guesses
• Quantity works best when value stays high

🔗 Resources

• Lean Learning (book by Pat Flynn) | https://amzn.to/4pcTBjz
• Save the Cat (book) | https://amzn.to/3YQJBle
• ScreenFlow | https://www.telestream.net/screenflow/
• Smart Passive Income Podcast – Episode 824 | https://www.smartpassiveincome.com/podcasts/spi-824-quality-or-quantity-shorts-update/

🔥 Quick Intro
Daily short-form video sounds simple - until you try doing it every day for a year. In this episode, Leslie Samuel breaks down what actually happens when you commit to Shorts, Reels, and TikTok, and how AI and automation made consistency possible.

👉 Episode in a Nutshell
Leslie Samuel shares the results of a one-year daily short-form video experiment on his Interactive Biology channel. He explains why engagement mattered more than virality, how Shorts stabilized subscriber growth year-round, and why community exploded. Leslie also walks through how he uses AI and n8n automation to generate ideas, write scripts, batch record months of content, and remove editing and publishing bottlenecks without losing authenticity.

⏰ Timestamps
00:00 - Was the one-year short-form experiment worth it?
00:21 - Why Leslie started short-form after Pat Flynn’s success
01:50 - How long Leslie posted daily Shorts and what consistency looked like
02:38 - Views vs engagement - what actually mattered
03:23 - How short-form created real community for the first time
05:51 - Engagement signals and why they matter to algorithms
06:15 - Subscriber growth before and after short-form video
07:27 - Consistent growth during normally slow seasons
08:16 - New opportunities and interviews from daily Shorts
09:39 - Monetization realities of short-form video
10:33 - Why Leslie paused daily posting
12:09 - Editing as the biggest bottleneck in video marketing
14:14 - The “Truth or Trash” short-form format explained
15:01 - Using ChatGPT for ideas and scripting
16:27 - Automating idea generation with n8n
18:11 - Batch recording 30-90 videos at a time
19:31 - Teleprompters, AI scripts, and authenticity
22:26 - Training AI to sound like you
26:23 - Prompt refinement to hit a 95% voice match
27:31 - Live walkthrough of Leslie’s n8n idea generator
33:13 - n8n vs Zapier vs Make.com
36:35 - Turning automation into a new business
38:29 - Using AI for research, promotion, and growth
43:25 - Where AI and short-form video are heading next
45:25 - Final thoughts and where to find Leslie

💡 Key Takeaways
- Consistency beats virality for long-term growth
- Short-form video drives deeper engagement than long-form alone
- Daily Shorts stabilize subscriber growth year-round
- AI can handle ideas and scripting without killing authenticity
- Teleprompters work when scripts match natural speech
- Automation removes the biggest friction in content creation
- Batch recording is the key to sustainability

🔗 Resources
- https://iamlesliesamuel.com - Leslie’s content and automation services

🔥 Quick Intro

What really happens when a founder stops hiding behind the company brand and commits to showing up every single day? In this episode, Foundr founder Nathan Chan breaks down his 90-day personal branding experiment, the mindset blocks that held him back for years, and why founder-led content is becoming non-negotiable for modern businesses.

👉 Episode in a Nutshell

Nathan Chan shares why he resisted building a personal brand for over a decade, despite running a highly successful media company. He reveals the exact moments that pushed him to finally commit, what changed after posting daily for 90 days, and how that decision unlocked new opportunities, authority, and revenue. The conversation covers storytelling, carousels vs video, using AI to scale ideas, the dark side of personal branding, and how founders can build visibility without burning out or derailing their core business.

⏰ Timestamps

00:00 - Why founders must build a personal brand in 2025
00:00 - The 90-day daily posting challenge explained
01:18 - Feeling unqualified and hiding behind the Foundr brand
01:36 - “If I had started 10 years earlier…” mindset shift
02:04 - What changed after the first 90 days of posting
05:39 - Shark Tank as the personal brand wake-up call
06:34 - The book that unlocked the blueprint (90 Day Personal Brand)
07:00 - The biggest blocker: not knowing what to post
08:28 - Making time for content as a busy founder
14:04 - Why storytelling carousels outperform video
12:23 - Turning personal content into seven-figure product sales
12:52 - Using AI and NotebookLM to extract winning stories
18:22 - Storytelling formats that drive inquiry and trust
23:12 - Vulnerability example: anaphylaxis story and massive reach
27:10 - The dopamine trap and dark side of personal branding
33:42 - Balancing a personal brand with a growing company
41:03 - Calendar systems and practical content workflows
45:07 - Where to find Nathan and what Foundr is launching next

💡 Key Takeaways

• Founder-led content builds trust and authority faster than company branding alone.
• Consistency matters more than production quality or perfection.
• Storytelling carousels can outperform video when time and resources are limited.
• Vulnerability creates connection, but vanity metrics can become dangerous.
• Personal brand and company brand should follow one clear, aligned strategy.
• Content works best when treated as a long-term commitment, not a short-term play.

🔗 Resources

• Foundr Membership - Access courses, interviews, and founder-led education - https://foundr.com/membership
• 90 Day Personal Brand by Dain Walker - Blueprint for launching a personal brand
• Mindvalley (Vishen) - Example of founder-led content at global scale
• Steven Bartlett - Personal brand combined with media and venture building
• Rory Vaden - Monetising personal brand with integrity