Quick Intro

Jordana Grace (Jordy) shares how she built viral short form video content by making videos that are simple, repeatable, and highly interactive.

You will hear why her “tiny door” clip hit 7.6M views, how she found a repeatable video format, and how she thinks about short form video monetization in Australia.

Episode in a Nutshell

Jordana explains that her growth came from trial and error, then locking in a repeatable hook: “things they should tell you before coming to Australia.”

She breaks down why comments are the real engine of viral short form video content, how to find a repeatable video format fast using TikTok search, and why “easy to make” beats “perfect.”

She also shares practical consistency tips for busy creators (including new mums), plus how she makes money through brand deals and why Facebook can be a consistent payout channel (as an Australian creator).

Timestamps

00:00 - The 7.6M “tiny door” video and why puzzles trigger comments
00:00 - Why she started “things they should tell you before coming to Australia”
00:45 - The accidental start during COVID lockdown in Queensland
01:49 - Early “Australia shock” observations (servo, bottle-o, etc.)
02:10 - The Kmart video that kicked off major sharing
03:09 - What failed first: sketches, workflow mistakes, watermarks
04:03 - The repeatable hook that worked (parts 1-5) and why it scaled
06:29 - How she learned what works: stats + comments + watching other creators
09:04 - Perfectionism advice: your first video will suck, start anyway
11:44 - Keyword testing inside the hook (coming vs traveling vs living vs moving)
12:34 - Going off-niche and still going viral: the “desk door” story
15:13 - Choosing formats that are sustainable (time, travel, effort)
19:57 - The test for any repeatable video format: can you do it without burnout?
21:45 - Consistency as a busy mum: short clips, car filming, low-pressure setup
26:03 - Rapid-fire segment: why videos go viral (or not), and which platform is easiest
30:12 - How to find a repeatable format fast using TikTok search
33:03 - Short form video monetization: Facebook, YouTube, brand partnerships
36:15 - How to land brand deals: list brands, DM scripts, engagement matters, numbers game
38:01 - Final advice: claim your handle everywhere, repost, and interact daily
39:42 - Where to find Jordana: “THE Jordanna Grace” across platforms (linktree mentioned)

Key Takeaways

- Viral short form video content often wins because it invites people to comment and solve something.
- A repeatable hook makes growth easier because the audience knows what they are getting.
- If a format is hard to produce, you will burn out - build a repeatable video format that fits your real life.
- Use comments as prompts: reply with new videos and let the audience steer topics.
- “Perfect” is not required - simple, human, and clear beats polished.
- TikTok can be used like a search engine to spot what people already want to watch.
- Jordana says TikTok is easiest to go viral on, but her Instagram works well due to a consistent audience.
- For making money, she says brand deals pay best, while Facebook can pay more consistently (for her, as an Australian creator).
- Brand deals are a numbers game: message many brands, expect a small hit rate, and lead with authenticity.

Resources

- Jordana Grace | https://linktr.ee/thejordanagrace
- Jordana on TikTok | https://www.tiktok.com/@thejordanagrace
- Vubli | Mentioned in the outro as the tool to post everywhere | https://vubli.ai