🔥 Quick Intro

What really happens when a founder stops hiding behind the company brand and commits to showing up every single day? In this episode, Foundr founder Nathan Chan breaks down his 90-day personal branding experiment, the mindset blocks that held him back for years, and why founder-led content is becoming non-negotiable for modern businesses.

👉 Episode in a Nutshell

Nathan Chan shares why he resisted building a personal brand for over a decade, despite running a highly successful media company. He reveals the exact moments that pushed him to finally commit, what changed after posting daily for 90 days, and how that decision unlocked new opportunities, authority, and revenue. The conversation covers storytelling, carousels vs video, using AI to scale ideas, the dark side of personal branding, and how founders can build visibility without burning out or derailing their core business.

⏰ Timestamps

00:00 - Why founders must build a personal brand in 2025
00:00 - The 90-day daily posting challenge explained
01:18 - Feeling unqualified and hiding behind the Foundr brand
01:36 - “If I had started 10 years earlier…” mindset shift
02:04 - What changed after the first 90 days of posting
05:39 - Shark Tank as the personal brand wake-up call
06:34 - The book that unlocked the blueprint (90 Day Personal Brand)
07:00 - The biggest blocker: not knowing what to post
08:28 - Making time for content as a busy founder
14:04 - Why storytelling carousels outperform video
12:23 - Turning personal content into seven-figure product sales
12:52 - Using AI and NotebookLM to extract winning stories
18:22 - Storytelling formats that drive inquiry and trust
23:12 - Vulnerability example: anaphylaxis story and massive reach
27:10 - The dopamine trap and dark side of personal branding
33:42 - Balancing a personal brand with a growing company
41:03 - Calendar systems and practical content workflows
45:07 - Where to find Nathan and what Foundr is launching next

💡 Key Takeaways

• Founder-led content builds trust and authority faster than company branding alone.
• Consistency matters more than production quality or perfection.
• Storytelling carousels can outperform video when time and resources are limited.
• Vulnerability creates connection, but vanity metrics can become dangerous.
• Personal brand and company brand should follow one clear, aligned strategy.
• Content works best when treated as a long-term commitment, not a short-term play.

🔗 Resources

• Foundr Membership - Access courses, interviews, and founder-led education - https://foundr.com/membership
• 90 Day Personal Brand by Dain Walker - Blueprint for launching a personal brand
• Mindvalley (Vishen) - Example of founder-led content at global scale
• Steven Bartlett - Personal brand combined with media and venture building
• Rory Vaden - Monetising personal brand with integrity