From the outside, Natalee Shimerdla always looked polished and professional. People took her seriously in her corporate job and her business. Yet, behind the scenes, she felt disengaged with her style.

After spending years dressing the “right way” and never feeling like herself in the process, Natalee came to me. Working together, she learned how to give herself permission and power to dress for herself instead of her environment.

In this episode of The Visibility Shift, you’ll hear how Natalee went from following the hidden style rules to using style as a tool to express her authentic self. She shares what it was like dressing under those rules, what happened when she embraced the bold patterns and colorful style that matched her energy, and how this process has impacted her confidence both professionally and personally.

2:18 – How Natalee previously felt about her style and showing up as CEO vs. corporate

8:37 – What it felt like for Natalee to allow the real version of herself to start coming out

12:58 – How Natalee overcame the moments she felt most scared to embrace her true self

16:49 – How this process of working together cleared up mental fog for Natalee

20:19 – What surprised Natalee most about our initial meetings

23:48 – The necessary shift Natalee leaned into to fully transform into her authentic self

27:43 – The photo shoot experience that made it all click and come together for Natalee

34:57 – Natalee’s advice to anyone holding themselves back to be taken seriously or level up in position

39:15 – Powerful reflections on the conversation with Natalee

Mentioned In How Natalee Shimerdla Broke Free From the Style Rules

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The Hidden Style Rules Holding You Back (and How to Break Them)

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You may not realize it, but you’ve walked around being bound by hidden rules for a long time. Rules about what to wear in this or that situation, at this or that age, for this or that body type. And now, it’s time to start calling these things out! Because while they might have helped you fit in, they’re just keeping you stuck now.

In this episode of The Visibility Shift, you’ll discover the kind of invisible style rules you’ve internalized and where they came from. I’ll also highlight ways these hidden rules have held you back and why simply changing what’s in your closet isn’t the solution to freeing yourself from them.

2:17 – The outdated and unquestioned rules you might be subconsciously carrying around

4:18 – How a couple of clients realized that these invisible rules aren’t about style at all

7:32 – The cost of following these hidden rules, beliefs, and expectations

10:28 – The secret rule I followed for 30 years and another that made me feel like an imposter

14:05 – What happens when you rewrite the script to break the rules

17:22 – How I work with clients to help them rewrite their story and a question to begin rewriting yours

Mentioned In The Hidden Style Rules Holding You Back (and How to Break Them)

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Style is about more than just your appearance. It’s a leadership tool that reflects personal authenticity and vision which requires breaking free from external validation patterns. When you do so, you build self-trust, express your true identity, and ultimately enhance your presence and success.

In this episode of The Visibility Shift Podcast, you’ll hear about the importance of developing a personal style that authentically reflects you. I’ll highlight common struggles women face with their style choices and what drives them, how external influences affect those choices, and how to begin your journey to align your style with what’s on the inside.

2:35 – How I almost pressured myself into a buying decision that felt wrong despite it “checking all the boxes”

6:21 – Examples of stories I hear from clients on the slippery slope of seeking style compliments

10:04 – How social and professional rules and norms can impact your styling choices

15:58 – The importance of self-trust and being aware of any need for approval

17:55 – The re-evaluation process I recently underwent when I felt tempted to waver from my personal style

21:25 – An exclusive container for ambitious women ready to step up to their next level

Mentioned In The Compliment Trap and How to Reclaim Your Personal Style

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You open your closet, and nothing feels right. Everything fits, you have plenty of options, but somehow nothing feels like you. That feeling of disconnect? It's not because you're a bad shopper or your body is changing—you're simply outgrowing what used to work.

In this episode of The Visibility Shift, I'm diving deep into style dissonance and why it's actually a powerful indicator that you're evolving as a leader. You'll discover why shopping your way out of this feeling never works and learn the one question that will shift everything about how you approach your style transformation.

2:48 – The real reason behind style dissonance and why it's not about your shopping skills

5:33 – Why panic shopping keeps you stuck (and what to do instead)

7:22 – Case study: How a C-suite finance leader broke free from blazer prison and found her authentic voice

11:56 – The transformative question to ask before you buy another thing

14:28 – How The Visibility Edit helps you align your style with who you're becoming

Mentioned In When Your Clothes Don't Feel Like the Woman You're Becoming

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Staring at a closet full of clothes but feeling like you have nothing to wear? If your style suddenly feels "off" or disconnected from who you're becoming, this isn't a wardrobe crisis—it's a growth signal.

In this premiere episode of The Visibility Shift, I'm pulling back the curtain on why traditional style advice falls short and sharing my inside-out approach to building authentic, magnetic presence. Because when your internal identity aligns with your external expression, everything shifts.

1:00 – The breakthrough moment that changed how I approach style transformation

3:44 – Who The Visibility Shift is for and why your growth phase requires a new strategy

6:02 – What you'll hear each week (and why we're not talking about trends)

8:01 – Where you’ll find the real transformation you’re looking for

Mentioned In When Your Style Stops Working It's Time for a Strategic Shift

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