What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles everything.

In this episode of Coffee with Corey, Corey sits down with Peter, a 12-year agency owner who’s built an 18-person team, scaled past seven figures, and learned some hard but powerful lessons along the way. From the myths of “easy growth” to the reality of burnout and breakthroughs, this is a candid look at what agency life is actually like and how to thrive in it.

What You’ll Learn in This Episode

• ☕ The myths vs. realities of agency ownership – why growth isn’t as glamorous as it looks from the outside.
  
• 🚀 The sales process shift that unlocked growth – how Peter went from coasting on referrals to building a scalable outbound system.
  
• 🎁 Gift-based outbound in action – why sending gifts beats cold calls, and how it reflects the client experience.
  
• 🤖 AI as an agency growth engine – the surprising ways Peter’s team uses AI across every department to go faster and deliver better results.
  
• 💡 The underrated skills of agency founders – from listening to specialization, and why nobody ever really “feels cut out” for the job.
  
• 🔥 Candid founder moments – the dark times when Peter considered giving up, and what kept him going.
  

Rapid Fire Highlights

• Most overrated advice: “If you build it, they will come.”
  
• Most underrated skill: Listening.
  
• Weirdest place for a client call: Almost everywhere across the U.S., but never the restroom.
  
• What Peter would whisper to every new founder: Nobody feels cut out for you to build the plane while flying it.
  

⏱ Episode Chapters

00:22 The Myth of “Easy” Agency Growth

01:46 Dark Times and Not Giving Up

06:15 Breaking the 7-Figure Barrier

08:12 Gift-Based Outbound Strategy

09:55 How AI is Transforming Agencies

13:00 Lessons in Leadership and Listening

16:00 What’s Next for His Agency's Growth

If you’re an agency owner (or thinking about becoming one), this episode is equal parts inspiration and reality check. You’ll leave with practical ideas for growth, a deeper appreciation of what it really takes, and maybe even a laugh over Corey’s coffee obsession and Peter’s “black eye” caffeine order.

🎧 Listen now and discover how to scale your agency with clarity, grit, and the right systems in place.

👉 https://www.youtube.com/watch?v=QXtdIf-TKvE

📩 Have a question or reflection on the episode?

We’d love to hear from you.

Reach out to: http://coreyquinn.com/contact

Resources & Links

🎥 Watch the full YouTube episode here: https://youtu.be/IjIOmiaW6CI

📝 Get the Focus Finder Worksheet: https://deep-specialization.kit.com/vertical-focus-finder-worksheet

📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com

Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, Corey Quinn breaks down his proven 3-step Focus Finder system for choosing the right vertical market.

This is the exact framework that helped scale Scorpion from $20M to $200M and that Corey’s clients use to grow 93% faster than generalist agencies, win more referrals, and command premium prices.

If you’ve ever hesitated to niche down because of “fear of missing out,” this episode will show you how to confidently choose a vertical that fuels both growth and fulfillment.

⏱ Episode Chapters

[00:00] Why Agencies Struggle to Grow – The hidden cost of staying a generalist and why specialization leads to faster growth and higher valuations.

[01:00] The Riches Are in the Niches – Key data showing why specialized agencies outperform generalists.

[01:45] Step 1 – Gather the Wisdom in Your Business – How to use your own client data, retention, and team feedback to narrow options.

[02:30] Example: Scorpion’s Home Services Focus – Why revenue, retention, and margin made it the obvious choice.

[02:55] Step 2 – Do You Give a Damn? – Why passion, empathy, and personal connection to a vertical matter for long-term success.

[03:15] Real-Life Examples – From Chris Yano choosing home services to digital health agencies aligning with lifestyle values.

[03:45] Step 3 – Run the Numbers – A simple calculation to project realistic 3-year revenue potential in any vertical. [04:30] Example: The $7.9M Plumbing Opportunity – How focus creates both revenue and profitability through repeatable systems.

[05:00] The Confidence Factor – Why clarity on numbers eliminates guesswork and boosts certainty in your specialization path.

👉 If you’re ready to stop being a generalist and start building authority in one market, this episode gives you the exact framework to choose your vertical with confidence.

Resources & Links

🎥 Watch the full YouTube episode here: https://youtu.be/IjIOmiaW6CI

📝 Get the Focus Finder Worksheet: https://deep-specialization.kit.com/vertical-focus-finder-worksheet

📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com

Most salespeople lose deals in the first five minutes, often without realizing it. Why? Because they fail to build trust fast enough. In this episode, Corey Quinn shares his Six-Slide Trust Multiplier, a proven framework that engineers trust early in the sales process, helping you double your close rate and dramatically shorten your sales cycle.

With 30 years in high-ticket sales, 15,000+ clients served, and experience scaling Scorpion from $20M to $200M, Corey reveals how you can transform cold, skeptical prospects into eager buyers, all in the first 10 minutes of your call.

⏱ Episode Chapters

[00:00] Why Most Sales Calls Fail – The hidden cost of resistance and how trust not tactics closes deals.

[02:00] The Three Sales You Must Win – Why your buyer has to buy you, your company, and your solution.

[03:30] Slide 1 – Agenda – How to establish professionalism, structure, and psychological safety.

[04:45] Slide 2 – Company Credentials – Proving authority with data, credibility markers, and industry expertise.

[06:00] Slide 3 – Common Pains – Naming your buyer’s top challenges before they do (and why it builds instant trust).

[07:30] Slide 4 – Signature System – Moving from “services” to a named, scalable framework that solves their problems.

[09:00] Slide 5 – Client Success Story – Showing proof, not promises, with relatable transformations.

[10:55] Slide 6 – Transition to Discovery – Shifting focus to your prospect’s world while lowering resistance.

[13:00] Why It Works – The psychology behind engineered trust, clarity, and flipping the sales dynamic.

[14:00] Proven Results – How this system doubled close rates at Scorpion and freed founders from sales calls.

👉 If you’re ready to stop losing deals in the first five minutes and start closing high-ticket clients with ease, this episode is your playbook.

Resources & Links

🎥 Watch the full YouTube episode here: https://youtu.be/cU17XFxVlKI

📄 Get the 6-Slide Trust Multiplier Guide: https://trustmultiplier.guide