『Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table』のカバーアート

Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

著者： Legal Talk Network
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 Managing your law practice can be challenging. Marketing, time management, attracting clients and all the things (besides the cases) that you need to do, but aren't billable. Welcome to this edition of "Un-Billable Hour" ...the law practice advisory podcast! This is where you'll get the information you need from expert guests and host Christopher T. Anderson.Legal Talk Network マネジメント マネジメント・リーダーシップ 出世 就職活動 経済学
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  • Community Table: The Five Commandments of Law Firm Marketing

    Community Table: The Five Commandments of Law Firm Marketing
    2025/05/13
    In this episode’s discussions around the Community Table: Grappling with a marketing refresh? Start with understanding you are an experiment of one. Asking someone else what’s working for them is a doorway to blind alleys. There is nobody just like you, so explore all options, ask yourself what you want to get out of it. You can’t copy what someone else does. Learn and live “The Five Commandments of Marketing.” Have a call to action, know what you want to get back for the marketing spend, evaluate your results, learn from the outcome, and commit to the full process (don’t skip a step). Hiring a marketing agency is tricky. Manage the agency. Don’t let them take over. Hold them accountable with weekly meetings and reports. Make sure the agency has worked in your field and knows your market. Understand where your money is going, what amount of your spend buys marketing and what pays the agency. Mentioned in This Episode: Cliocon 2025 Seth Godin Legal Marketing Blog Seth Godin previous appearance on Legal Talk Network’s “New Solo” podcast, “What New Solos Can Learn From Han Solo” Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind?
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    32 分
  • Rebranding: Define Your Firm, Define Your Practice

    Rebranding: Define Your Firm, Define Your Practice
    2025/04/29
    Not too long ago, law firms were discouraged from using trade names and “branding” themselves. But the world has changed, and branding today is a key part of your success. Is it time for your firm to get serious, or even consider a “rebranding?” Guest Jim Heininger, “The Rebrand Man,” founded and leads the firm Rebranding Experts. He is an experienced, highly successful brand consultant and brand activator. Branding, he says, is your strategic business accelerator, a “jet pack to success.” Don’t confuse branding with marketing. It goes deeper. Who are you? What’s your culture? What do people think about when they hear your firm’s name, and what do they expect from you? Hear how far you can go with your brand (and how far you should). Whatever you do, take a few minutes to soak up this insightful consultation with a branding expert who will get you thinking about who you are, what you stand for, and everything from your firm’s name to your message and culture. Mentioned in This Episode: “Jim Heininger: The Art of Rebranding,” YouTube “Your Rebranding Launch: Not The Finish Line But The Starting Point,” by Jim Heininger, Forbes Bravanti The Un-Billable hour podcast website Join the next Community Table live. What’s on your mind?
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    44 分
  • Community Table: Firing an Employee, Ever-changing Marketing, and Moving to a New City

    Community Table: Firing an Employee, Ever-changing Marketing, and Moving to a New City
    2025/04/15
    In this episode’s discussions around the Community Table: An attorney realizes she’s waited too long to fire someone and knows there may be repercussions. But sometimes, the cost of keeping a problematic employee outweighs the consequences of letting them go. What’s best for the firm? What if you can’t fill the position and work piles up? Nothing stays the same, even in marketing. Attorneys question the value of “pay per click” online advertising. Hear what firms are seeing, especially in Google ad words. Is the “golden age” of pay per click over? As rules change, you are one algorithm change from trouble. Communicate with your marketing team and diversify. Imagine if you had to move to a new city, or if you simply wanted to. If it’s not a corporate gig, and you’re hanging out a shingle, it takes some work to ramp up. Network, network, network. Develop a marketing plan that ensures your name gets out and clients can find you. Cliocon 2025 Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind?
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    41 分

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