『The Truth in Ten』のカバーアート

The Truth in Ten

The Truth in Ten

著者： Jeremy Connell-Waite
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 This is a show for business storytellers who want to get things done. In each short but compelling 10-minute episode, Jeremy will teach you the art and science of "Mission Critical Storytelling" and take you behind-the-scenes of a speech or presentation that made a real difference.2025 経済学
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  • S03 E01: 109 RULES

    S03 E01: 109 RULES
    2025/06/19
    How You Can Write a Book in One Month! As we kick off the new direction of "The Truth in Ten" - this isn't just the brief story of how I wrote "The 109 Rules of Storytelling" - this episode is a call to action which might just inspire you to write a book of your own! [TRANSCRIPT] “How I Wrote The 109 Rules of Storytelling (and why you can write a book tooAnd Why You Can Too)” Hey everyone - welcome back to the show. Today’s episode is a little different. No guests. Just me, a cup of coffee, and a story. A story about how I ended up writing The 109 Rules of Storytelling. And why, if you’ve ever wanted to create something meaningful - this one’s for you Let’s rewind to earlier this year… In the run-up to Earth Day, I set myself a challenge. I decided to read 20 books in 20 days from the Penguin Green Ideas series - a project I called Green Sparks. One book a day. No skipping. No cheating. Just…reading. Reflecting. Sharing. And somewhere in that blur of tiny, powerful books - one title in particular jumped out at me: Michael Pollan’s 64 "Food Rules". It’s brilliant. One-liners. Nuggets. Espresso shots of advice for how to eat well and live better. And my ADHD brain loved it. Big ideas. Small words. Short sentences. You can flick through it in one sitting, and still feel like your life has changed a little. That’s when a thought hit me: Why not do the same… but for storytelling? You see, I’ve always loved the simplicity of rules. Years ago, when I was working at Adobe, I created The 80 Rules of Social Media. That thing went viral. It helped people make sense of a chaotic new world. And ever since then, I’ve had this dream - to write a companion piece for storytelling. A list of quick, practical, punchy rules I could share anytime someone asked me: “How do I tell better stories?” Partly to help others… Partly to save myself repeating the same advice over and over. (Let’s be honest.) So I started writing. First, a blog post. Then I printed it out. Looked at it again. Suddenly, the list began to grow. 40 rules. Then 60. Then… wait, what? 109?? Surely that’s too many. But 110? That just felt obnoxious. So I stopped at 109. At first, it was just a list. But then something unexpected happened: people cared. I started sharing a few of the rules on LinkedIn. And the response was incredible. Encouragement. Questions. DMs. Reposts. My followers - you, maybe - helped me see that this could actually become… a book. A real one. Something future leaders could use, gift, pass on. So I leaned in. I found an amazing environmental photographer to contribute images. I started obsessing over fonts. (Yes, fonts!) I wanted this book to feel different - like a luxury coffee-table book. Elegant, inspiring, immersive. Enchanted forests. Fireflies. Lakesides. Nothing like a typical business or tech book. At one point, I thought - maybe this isn’t just a book… maybe it’s a journal. What if readers could write their own stories alongside the rules? Better yet - what if I built a custom GPT to be their storytelling coach? An AI guide to help bring the 109 rules to life. I tested every self-publishing format I could find. Hardback. Softcover. Matte paper. Glossy paper. I ordered samples, took notes, iterated like a maniac. I designed the whole thing myself - using basic Photoshop and PowerPoint. No team. No fancy agency. No budget. Just persistence. My mum - a former editor - kindly stepped in and helped fix all my grammar and typos. (Thanks Mum.) And suddenly… I had a book. A real one. Written, designed, and produced from scratch… in just over a month. It still blows my mind. Not because it’s perfect - it’s not. But because it exists. And the lesson I’ve learned - the one I want to leave with you today - is this... You don’t need permission to create something beautiful. You don’t need a publisher. A budget. Or a big team. You just need an idea. And the courage to start So if you’re sitting on a book, a poem, a podcast, a painting, a plan - anything - Don’t wait. As Roosevelt said: “Do what you can, with what you have, where you are.” And I’d add: We can change the world - simply by sharing our stories. Thanks for listening. If you want to check out The 109 Rules of Storytelling, or explore the custom GPT that goes with it, head to [insert your link here]. And if you’re working on your own project and need a bit of encouragement - send me a note. I’d love to hear your story. Until next time, Keep it short. Keep it sharp. Keep it human. -- The Truth in Ten is a cross between a podcast series and a storytelling masterclass. Each future episode will shines a light on one of "The 109 Rules of Storytelling", with stories about people who shared a short story which changed the world in some way. Full of advice and practical storytelling tips, this is a show for anyone who wants to make a difference by sharing their story. --
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    22 分
  • S02 E04: WHAT'S NEXT?

    S02 E04: WHAT'S NEXT?
    2025/06/11

    This podcast has been a journey, and it's already taken me to places I didn't expect to go. So, in this special episode - I wanted to take a step back and let you know what's been going on, what's next - and how you might find some inspiration in how my own journey played out.

    SHOW NOTES

    • Why do I "think with my microphone"?
    • What did me & my AI make of the Penguin "20 Green Ideas books
    • How did I write a book by accident?
    • How the reading challenge became a printed book
    • From Michael Pollan's "Food Rules" to "The 109 Rules of Storytelling"
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    15 分
  • S02 E03: TIM - ALL ART IS ECOLOGICAL

    S02 E03: TIM - ALL ART IS ECOLOGICAL
    2025/04/04
    How Can Words Take You Somewhere You Didn't Expect To Go? This episode was going to focus on "All Art is Ecological" by Timothy Morton. Book 3 of Penguin's Green Ideas. And it does. Kinda. But what this episode is really about is how books are like time machines. They transport you (back) to places you didn't expect to go; but are glad you did. For me, that place was Westminster Bridge, October 2019.... EPISODE LINKS Penguin Green Ideas SeriesTimothy Morton Bio [WIKIPEDIA]Cam Cole @ XR Protests (2019)Cam Cole's Story [DOCUMENTARY] EPISODE TRANSCRIPT Good books are like time machines. That’s how I felt when I was reading book number 3 in Penguin’s Green Ideas series – Timothy Morton’s “All Art is Ecological”. I didn’t expect to go where the book took me at all and that’s why I love it. It’s why I love books. If this was a real book review, I’d start by telling you about how Timothy Morton is a distinguished philosopher and professor, currently holding the Rita Shea Guffey Chair in English at Rice University. (I was teaching there last year myself, since it’s the place where JFK gave his famous “Moon Speech” which I lecture on quite a lot). They were born (“they” pronoun) in London in 1968 to musician parents where they pursued English literature at Oxford University and earned both degrees focused on Romantic poets, before focusing on ecology, philosophy, and object-oriented ontology. We could talk about the Interconnection of Art and Ecology and Discuss how artistic practices can reveal and influence our understanding of ecological relationships Storytelling in the Anthropocene is a GOOD one: Examine the role of storytelling in reshaping narratives around human and non-human relationships in the current geological epoch. Discussing Practical Applications of Ecological Thought: Tim are renowned for introducing the concept of “hyperobjects,” which describes entities so vast and distributed in time and space that they defy localisation - examples include climate change and Styrofoam – so we could talk about how the concept of hyperobjects can inform purpose-driven leaders about the complexities of global challenges like climate change. Tim has written 25 books, translated 47 times into 20 languages - and 300 essays on philosophy, ecology, literature, music, art, architecture, design and food. If you were to ask Tim what they did, they’d say, “I write sentences about ecological awareness.” All Art is Ecological explores the strangeness of living in an age of mass extinction, and shows us that emotions and experience are the basis for a deep philosophical engagement with ecology. But that’s not what this is about for me. As I was reading about how EVERYTHING is ecological, from stroking your dog to playing a guitar, I was transported back to October 2019, when I stood on Westminster Bridge, just opposite Big Ben and the Houses of Parliament, with thousands of other climate activists as part of the Extinction Rebellion protests. It was one of the most colourful and intense days of my life. Which is saying something. Even in the middle of a glorious Autumnal day in central London, it can be a pretty grey place. Everyone rushing to work on the tube dressed in dark colours – and getting off the tube at Embankment to walk down the river to Westminster, many of the buildings are not what you see on the postcards or in films, but boxy brutalist concrete structures where “serious work” takes place. I worked at IBM on the Southbank in one of those places. We did great work! But it was an UGLY building. It was during this week of XR protests that I was introduced to Timothy Morton. My friend said they were the most inspirational thinker alive today – and when someone you know says that to you, it’s worth taking a bit of notice to figure out who they are. You see, in the middle of the explosion of colour which took over the roadblocks at Westminster Bridge and Whitehall where Extinction Rebellion protesters were camping out were plants, skate ramps, flowers, art, chalk drawings, yoga classes, kids dancing, streamers, flags. The air smelled of insence. There was a happy and positive vibe. Everyone was smiling. It was like Glastonbury. But in Central London. But underneath all that positivity was a “climate grief” which I got introduced to. Young people SO overwhelmed by the climate crisis that they were literally struggling to cope, and process what to do. I’m as inspired as anyone by Greta’s book “No One Is Too Small To Make A Difference” but that’s not the sentiment I felt when I got talking to protesters and activists that day. They spoke about hope budgets being eroded and the fact they didn’t want to bring kids into the world because it was all too depressing. Timothy Morton talks openly about this a lot. As someone who suffers with PTSD, they often share their depression diagnosis, by way of trying to help other people who ...
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    13 分
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