In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial.

Key topics include:

• A Winning Campaign: Learn how a lead generation campaign for Legoland New York achieved an incredible 26 cents per lead and sold out its "first to play" tickets.
• Learning from Data: Hear the story of a "failed" campaign that was actually a success hidden by a data tracking error, highlighting the importance of data integrity.
• Top Marketing Channels: Discover the surprising mix of top-performing channels, where organic search provides the most growth and Connected TV performs nearly as well as search ads.
• Brand-Powered Performance: Understand how a strong brand is essential for boosting performance marketing and creating a deeper connection with your audience.
• Advanced CRM & Tech: Get insights into segmenting your audience with unique categories like "sleepers" and the importance of adopting new technologies like AI to stay ahead.

In this episode, Brennen Bliss sits down with Savvas Georgiou, Co-founder and Chief Product Officer at Welcome Pickups, to unpack how the company scaled from a scrappy marketplace for local tours into a global leader in airport transfers across 100+ destinations. They dive into performance-driven marketing, short booking windows, the value of bottom-funnel acquisition, and how Welcome approaches attribution and app strategy. Savvas also shares insights into their B2B evolution—shifting from boutique hotels to OTAs and long-tail travel agents—and why focusing on “essential trip steps” has been key to their success.

In this episode, we dive into Contiki’s dynamic travel marketing strategies, exploring how the brand transforms content into bookings. We uncover Contiki’s approach to engaging young travelers, leveraging storytelling, social media, and influencer partnerships to drive conversions. Tune in to learn about the creative tactics and data-driven insights that make Contiki a powerhouse in youth travel marketing.