In this episode of the TradieWives podcast, Verity sits down with Emma from Formery Architects and Interior Design. A powerhouse creative and fellow podcaster (Plannery). Emma shares her inspiring leap from the corporate world into business ownership, and how she's now creating dream homes with intention, empathy, and function.

We explore:

• How to know when it’s time to back yourself and take the leap
• The biggest design shifts since COVID, including home offices and minimalism
• Communication tips for tradies working with designers and clients
• Why women bring powerful change to the construction and design industries
• Upcoming trends in architecture and design (hint: curves, calm spaces, and connection)

Whether you’re renovating, running a trade business, or just love a good story about business and balance, this episode is for you.

To learn more about Formery Architects, visit: https://formery.com.au/ and learn more about Emma here: https://www.linkedin.com/in/emma-holmes-formery/?originalSubdomain=au

**This episode is proudly sponsored by TradieWives Business+. Find out more information here https://members.tradiewives.com.au/tradiewives-business-plus/#

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

Sales doesn’t have to feel icky—and in this episode, Verity sits down with Fran from Metisan Sales Solution Architects. With decades of experience in the sales world (including walking away from a $2 million client), Fran shares her refreshingly honest and down-to-earth approach to sales that’s rooted in wisdom, trust, and client care.

Whether you’re a tradie trying to explain your value beyond the price tag, or a business owner figuring out how to turn great customer relationships into repeat work and referrals this episode is packed with real-world tips, relatable stories, and the kind of mindset shifts that make sales feel good for everyone involved.

You’ll learn:

• Why objections are a good thing (and how to reframe them)
• How to build a sales process that works for both you and your clients
• How to empower your team to support sales on site
• Why honesty and clarity beat fancy sales scripts every time

To learn more about Metisan Sales Solution Architects, visit: https://www.metisan.com.au/

**This episode is proudly sponsored by TradieWives Business+. Find out more information here https://members.tradiewives.com.au/tradiewives-business-plus/#

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives

In this episode, we sit down with Mel Horner, the creative force behind Uma on Werri, a breath-taking seven-bedroom, seven-bathroom Airbnb nestled on the South Coast of NSW.

Mel shares her inspiring journey from PR professional to property host, and how she turned a knockdown rebuild into one of the most beautiful (and functional) stays in the region. From designing with intention to managing it all remotely from Singapore, Mel talks openly about the challenges and joys of hosting. Plus how local trades and community connections made all the difference.

We chat about:
-What it really takes to start and run a successful Airbnb
-How Mel found and worked with local tradies to bring her vision to life
-Why colour, comfort, and calm were at the heart of her design
-The platforms, tools, and Facebook groups that helped her succeed
-Her top tips for any tradie wife dreaming of launching their own stay

To learn more about Uma on Werrie, visit: https://www.umaonwerri.com/

**This episode is proudly sponsored by TradieWives Business+. Find more information here https://members.tradiewives.com.au/tradiewives-business-plus/#

To find out more, visit www.tradiewives.com.au or connect with us on Instagram @tradiewives